Brand champions don't happen by accident and without employee buy-in no matter how big or small your company is, you are essentially running a one-man-band.
Too often companies invest thousands in their branding and forget to link branding efforts to their people. Without empowering your team to be brand ambassadors and giving them reasons to share, talk and reccomend your brand, your investment in branding often goes wasted.
Marketing Eye will:
- Develop an internal marketing and branding strategy
- Write and develop internal communications
- Coach organisations on how to share news and events
- Develop culture books and audio tools
- Produce employee culture videos
- Set a structure which empowers employees to be brand champions
- Develop BRAND AND CULTURE FIRST tests
- Read more...It's been a hectic few months and this week has been no different. With the weekend upon us, I can safely say that the next few months I am only focused on Marketing Eye, technology development and the people who have…
- Read more...Shit happens. It's a fact. Business will not always be smooth sailing and believe it or not, it's ok. What we learn from our challenges and mistakes is what makes us stronger and more capable in the future.