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Understanding the Butterfly Effect of Lead Generation – FREE WORKSHOP

 

Having a great product is only as good as your ability to sell it. Lead generation strategy are the best item in a marketer’s toolbox, comprising a crucial step in bringing success to any business. In a post-COVID environment where market competition is at an all-time high, learning to capitalise fully on market opportunities has never been more critical.

53% of marketers say email has been the most effective channel for early-stage lead generation.’


This comprehensive online webinar not only teaches you how to master lead generation through email marketing it equips business owners with the necessary knowledge to develop complete lead generation strategies.

Email marketing campaigns aren't the only way to identify & engage future customers. Many forms of communication fold together to deliver a powerful IMC, as will be taught throughout this workshop. By developing and implementing a comprehensive lead generation strategy, your business will be able to:

  • Generate more leads through your current target market
  • Develop leads in other areas not yet capitalised on
  • Better convey your busines features to potential customers
  • Develop a stronger revenue stream

This Lead Generation Workshop will see you receive marketing knowledge of the highest quality, enabling you to achieve your marketing goals. At the end of this workshop, you will be able to:

  • Develop a powerful lead generation strategy specific to your target audience
  • Become proficient in the use of LinkedIn Lead Generation Strategy
  • Identify strategies and tactics best suited to attracting prospects, then converting them into leads.
  • Filling, developing, and growing your sales funnel for your business
  • Develop Customer Relationship Management systems, tools and practices relevant to your business.

As part of Melbourne City Council’s inner-city business support package, a FREE workshop hosted by Marketing Eye aims at delivering invaluable knowledge to empower local businesses to grow in a post-COVID environment. Mellissah Smith, the founder of Marketing Eye, will seamlessly condense over 25 years of marketing knowledge to empower you to develop flawless lead generation strategies for your business.

This Lead Generation Workshop will take the following form:
Delivery mode: Virtual Webinar
Timing and frequency: 1 x 1.5-hour workshop
Dates: 8-9:30am 10th June 2021
Takeaway: Lead generation insights, tactics, and tips to improve lead generation strategy
Maximum attendees: 50 attendees

Facilitators:
Mellissah Smith (first)
Anna D’Souza (second)

Lead Generation Workshop

Is your business meeting criteria?

To register for this comprehensive marketing strategy development workshop your business must meet the following criteria to be eligible for these marketing workshops:
  • Have a valid Australian Business Number (ABN).
  • Have an appropriate legal structure, such as an Australian registered company, business cooperative or partnership.
  • Employ people, up to 50 FTE employees and have been a participant in the Commonwealth Government’s JobKeeper Payment scheme.
  • Be a ‘bricks and mortar’ business impacted by COVID-19 and located within the City of Melbourne municipal boundary, and within the post code areas of the CBD (3000), World Trade Centre (3005), Docklands (3008) or Southbank (3006). Businesses physically located within co-working spaces must be able to demonstrate they are located in this space at least 50 per cent of the year.
  • Note that hospitality businesses, as defined by ANZIC code 45, are not eligible to receive support from this program as there in a specific State Government support program available to them. For more information on the State Government support available to hospitality businesses, check out Support for Victorian hospitality businesses.
  • Familarise yourself with the full eligibility criteria available in the Business Support Services Eligibility Criteria Guidelines (PDF 28KB)

You've taken your brand this far, now we will help you take it to the next level.