Tegan Addinsall

Tegan Addinsall

Marketing Eye Licensee

Marketing Knowledge

Tegan Addinsall is a digitally-driven marketer with over 12-years’ experience working with over 60 companies. Specialising in growth and market acquisition, Tegan has worked with start-ups, SMEs and ASX listed companies to help them realise their potential. Utilising the latest marketing technologies, Tegan is able to get maximum results with minimal investment.

Industry Experience

Specialising in growth strategies, Tegan has worked with start-ups, SMEs and ASX listed companies to help them realise their potential. Tegan’s industry experience spans across education, health, NFP, energy, rental, technology, construction, entertainment, mining, logistics, beauty, retail, waste management, aviation, financial, manufacturing and telecommunications.

Marketing Projects

Working with entrepreneurs, senior management and CEOs Tegan has implemented marketing projects to launch new products/brands into the Australian market, take a greater market share and reinvent big brands to better connect with customers. Tegan has also had extensive experience in digital experience design and marketing automation to create the ultimate customer experience.

The right fit for your business.

Tegan Addinsall is a Marketing Director at Marketing Eye. Tegan has been a leading thinker in marketing for over 12-years, working with over 60 B2B and B2C companies in education, health, not-for-proft, energy, rental, technology, construction, entertainment, mining, logistics, beauty, retail, waste management, aviation, financial, manufacturing and telecommunications - just to name a few.

Tegan also works at two of Australia’s leading universities, The University of Melbourne and RMIT, delivering the latest in digital marketing to hundreds of students every week. Tegan’s passion for best practice and utilising the best in new media technologies resulting in several million-dollar campaigns on shoe-string budgets.  

Originally from a farm in the Wimmera Mallee, Tegan brings a practical and simplistic approach to marketing strategy based on direct outcomes and common-sense. Her commitment to her clients is evident in her track record with the successful launch of over ten start-ups, and in the strength of the companies she currently supports.

A self-confessed accidental marketer, Tegan originally studied a Bachelor of Education and worked internationally as a teacher, before falling into a marketing role after showing a communications manager how things ’should’ be done. She then went on to study a Master in Management (Marketing) and now holds CPM status.

Believing that there is no balance in life, only time well spent, outside of work Tegan enjoys getting active, cooking and spending time with family and friends. 

If you’d like to speak to Tegan directly please get in touch via 1300 300 080.

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Book A Free Consultation With Tegan

15
Campaigns
150
Marketing Projects
20
Businesses
12
Years Experience

Some brands Tegan's worked with...

  • Qube
  • Health Cert
  • Thailand
  • Geelong
  • Yoga Aust
  • Visa
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Let’s chat about your options

Call now on 1300 300 080 and ask to speak to Tegan or call her mobile directly on 0428 260 584.

Marketing Consulting Services $ 3,000
  • 12 Month Marketing Services
  • Dedicated Marketing Manager
  • 16 Hours Marketing Services Per Month
  • PR, Content, Digital, Web Included
  • Free 3 Hours Intern
  • Activation & Support
PURCHASE NOW
MARKETING STRATEGY $ 4,950
  • Comprehensive Marketing Workshop
  • Market Research
  • Competitor Analysis
  • SWOT Analysis
  • 30-40 Pages Marketing Strategy
  • Marketing Tactics
  • Marketing Calendar
PURCHASE NOW
Website Development $ 4,990
  • Bespoke Website Design
  • 8 pages of Designed User Interface
  • Database Collation
  • Content Management System
  • Copywriting (400 words per page)
  • 3 Sets of Changes
PURCHASE NOW
Marketing Strategy Workshop $ 1,950
  • Marketing Workshop Presentation
  • Marketing Consulting
  • Senior Marketing Manager
  • Onsite or Virtual
  • 3-5 hour Presentation
  • Group Discussion
PURCHASE NOW

Stories

My experience at Marketing Eye

My experience at Marketing Eye

My luck can be encapsulated by Melbourne going into lockdown a week before the start of my first ever internship. Months of balancing coffee on the train while commuting to South Yarra and belly-laughs of office banter flashed past before my eyes. I reached out to one of the consultants to ask whether my internship would be put on hold for the duration of the lockdown with fingers crossed that I wouldn’t be missing out on the “full experience”. Of course, marketing efforts cannot be stagnated just because of Covid-19 restrictions so the internship would still proceed but truth be told – I was absolutely devasted. In a way though, this internship at Marketing Eye seemed to be the silver lining throughout the lengthy consecutive months of lockdown. 

I had been on the search for an internship within the rather large realm of marketing and while I hadn’t quite found the niche I wanted to settle in – there was a charm about interning for an out-sourced marketing team. By working for Marketing Eye, I was able to experience an array of clients and the different needs they needed to be met. Tech companies to health insurance companies – you name it, and I have had some sort of experience within the industry. This allowed me to have a more varied experience - allowing me to learn more across industries whilst still strengthening my foundational marketing knowledge. 

Content Marketing in A Digital Era

Content Marketing in A Digital Era

The digital shift has changed the way marketers’ market, and how consumers consume marketing. The journey consumers take in 2021 is far different to the one they used to follow. Digital marketing is no longer just about having videos go viral and generating likes and comments.

In the past two years, we have seen a drastic change in the way we interact with each other. The COVID-19 pandemic happened, and meant that for the vast majority of us, the only way to remain connected with one and other was through our screens.

Overnight, we were forced into a new way of life, and digital transformation became essential for most businesses. Companies that were reluctant to jump on the digital wave had to quickly adapt to this new COVID normal of communicating online, and those that didn’t suffered the consequences. 

Why an Instagram Ads Campaign is wrong for your business this holiday season

Why an Instagram Ads Campaign is wrong for your business this holiday season

Instagram advertising is not recommended during the holiday season. The market on this social media platform is far more saturated during the months of October through December (which is also known as the festive shopping season). Your brand and product will not stand out on Instagram due to the flooding of posts and stories from other competitors, and there is a high likelihood your business will end up wasting money through this form of advertising. However, there are recommended alternatives to ensure your company is boosting its popularity during this season! 

Why Email Marketing Needs to Be Done Right the First Time

Why Email Marketing Needs to Be Done Right the First Time

There are misconceptions that email marketing is an outdated and ineffective form of advertising against the advancements of modern technology. Email marketing is in fact far from dead. Statistics evince that 90% of adults and 74% of teenagers regularly check their emails.  Although email is evidently not the most up-to-date form of marketing, it is still regularly used by consumers and thus should be utilized correctly in your companies marketing campaign. It is ‘one of the most popular, cost effective and highest performing marketing channels currently available’. That is why it is integral that your marketing team perfects your email marketing strategy.

There is extreme importance in the very first email marketing campaign you run. First impressions are everything, and your marketing team should ensure that the imprint of your company left in the consumers mind is positive. From the first email marketing campaign you organize you are creating your first client list, forming relationships with whom are regarded as your loyal customers. The format and information in this campaign will also leave a long-lasting impression pertaining to your brand identity in the consumers mind. There are many advantages of email marketing, however your company will only be able to benefit from these if this form of advertising is executed correctly the first time. There is no coming back from incorrect greetings or unappealing email designs. Those kinds of mistakes remain engrained in a customer’s memory. 

HOW YOUR MARKETING TEAM CAN MAKE THE MOST OUT OF THE META-VERSE

HOW YOUR MARKETING TEAM CAN MAKE THE MOST OUT OF THE META-VERSE

What’s the Meta-verse?

In-case you haven’t been paying attention to the latest upcoming changes of the internet – let me explain. Facebook is changing its company name to “Meta”. This rebranding aims to reflect the company’s new concept of a “metaverse” which Mark Zuckerberg promises will be a world as “detailed and convincing as this one [Earth]”. Whether Zuckerberg is successful in pulling off what might be the most ambitious and “next biggest chapter” of the internet is for another blog... but what this uprooting of the Facebook we all know and love - can mean for your marketing team needs to be foreseen and accounted for.