Tag: transparency

The integration of Artificial Intelligence (AI) into marketing strategies offers exciting possibilities for brands. AI-driven visual content creation, automated image and video generation, and AI-powered tools are transforming how companies interact with consumers. However, ethical considerations are critical when using these powerful technologies.

That age old battle - the ego vs the heart - is more relevant now than ever to us marketeers and anyone directly involved in business development. It dictates how you speak to the people you need to be speaking to; how you capture their attention and it applies to every communication you put out there – online, direct mail, posters, brochures, social media.

The thing is though, with everyone communicating to everyone else - shouting, pitching and bargaining for a share of the market - it can be hard, defeating and infuriating for those of us running ethical business operations to compete with ‘get rich quick’ and ‘lose 7kg in 7 days’.