In 2018 alone, 124.5 billion business emails were sent globally each day. This figure has only risen in the years since. Hence, email direct marketing is currently the most popular, cost-effective and highest performing marketing channel currently available, offering companies a direct line to the consumers. However, with so many emails inundating consumers’ inboxes, it is crucial that your emails stand out from the crowd. Therefore, curating effective content is key.
Here are 6 ways that you can write effective content for email direct marketing:
I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.