Marketing Blog tag: 'small business marketing firm'

Friday, 25 June 2021 11:57

Marketing services firms big shake-up

Having run a marketing services firm for more than 20 years, I have seen an enormous shift in how businesses are engaging with firms and why a cost-analysis is imperative to staying relevant.

With so many options for businesses today, and many courting new hires in the area of marketing, there has been quantum shift in how businesses seek out a marketing firm, and why they choose one over another. Marketing firms that have been early adopters of technology, regardless of size, are emerging as the "must-have" marketing agencies for all size businesses. The use of data to navigate customer experience is critical to developing results-driven marketing strategies, so hiring a firm has become more an analysis of tech stack than people.

Startup business marketing firm

Published in Marketing
Tuesday, 11 January 2011 12:16

Social Media - Mobile in 2011

screen-facebook-300x168Like many of my friends, clients and colleagues, I have a facebook page. I use it to keep in contact with friends and of course for marketing. Before I had an iphone, I hardly ever checked my facebook page and would often give my password to friends who liked to know who was up to what, but didn’t want to succumb to the social media revolution.
Published in Marketing