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Marketing Blog tag: 'sales performance' - Marketing Eye

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Displaying items by tag: sales performance

Who has fallen in love with the 'new shiny toy' and forgotten about their old one's?

I have definitely done this so many times. My mentor always says to me "The new girl is always prettier than the girl you took to the dance". So true. I can attest to that.
Published in Management
Tuesday, 18 December 2012 07:35

Is "No Decision Your Main Competitor?"

Who out there is looking deeply into their sales performance over the past 12 months to help model a sales process for 2013?

As we look back at Salesforce records and reports and ascertain who made the decision to buy, postpone or sit on their hands, it's alarming how many people are doing the latter.

What happens in marketing and sales for that matter is that people don't make decisions. Many businesses are underperforming because they are unable to attach performance goals with real business needs. 
Published in Marketing