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Marketing Blog tag: 'research' - Marketing Eye

Displaying items by tag: research

It's that time of year when entrepreneurs, business leaders and marketing professionals re-evaluate their businesses on multiple levels. The market has changed and with this fluid transformation companies are needing to draw on data, research and experience to navigate the future.
Published in Marketing
Thursday, 03 August 2017 08:26

Why we are re-inventing Marketing Eye

You may have read that robots will not replace marketers - and I am going to tell you now, in this blog, that largely they will. Marketing as a profession will change in the next 12 month to 2 years so dramatically, that everyone will need to re-invent themselves and companies that are still selling the same old marketing skill set, will find that they no longer have a business.
A client called and asked for a new brand for his new investment fund this week. We were particularly excited by this request because our Art Director had told me just the day before that his favourite part of his job was to develop new brands from scratch.

Our client didn't have any preconceived ideas about what the brand should look like, so for Marketing Eye this was a huge plus, however, we did not have any idea what his taste was like and knew that the logo would be approved by not one, but half a dozen senior executives.
Published in Marketing