Tuesday, 29 May 2018 08:46
Read the news online and you’ll realise there are many versions of the truth. It’s not just in navigating the world of current affairs that people find it hard to know what to believe or which version of reality is legitimate. In the new digital business world, consumers also find it increasingly tricky to sort truth from fiction and to gain trust in businesses. The recent rise of "fake news" has everyone pointing fingers at each other. So how in this new era, with cynicism increasing, can genuine business people reduce public doubt about internet marketing claims? How can brands give their customers confidence in their legitimacy?
Tuesday, 13 October 2015 17:12
Out of sight, out of mind — it’s an old saying, but it’s especially true about customer relations. We have all been given something with a logo on it, and we often use them every day. But how do you know that what you are doing with your marketing placement is working? How do you continue to ensure that your brand is at the forefront of a customer’s mind, and how do you stand out from the competition? Here we give you 10 good reasons why we believe that every marketing strategy can benefit from including promotional products as part of the overall campaign.