Blog Banner June

Marketing Blog tag: 'profits' - Marketing Eye

Humbled by an employee discussion in our US office, I was pleasantly surprised that given the hypothetical situation of winning the lotto, all employees said that after a brief holiday, they would want to come back to work at Marketing Eye.

As an international business owner, I have come to the realisation that my company culture is different in each country in which we have offices. The engagement level on a day-to-day basis in our Atlanta office is very high – not to say, other offices are not the same. Company culture is everything and there are many reasons why it has a direct impact on bottom line.

There are a number of lessons learnt from having a start-up in Atlanta that is inherently different from other offices we have. 

The first being that all employees have chosen each other

Usually, a senior manager or myself makes the ultimate choice on who is going to join the team and in what capacity. Instead, in Atlanta, I have been over-ruled twice, and both times, I had to put my hand up and say that my choice would have been wrong for the team.

Published in Marketing