Tag: PR - Page 2

 

The U-turn in Public Relations: Why the media has to change its ways.

The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.

If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.

It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.

Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of interesting stories on people, places and world affairs.

For some light reading, I often pick up the Sunday Life Magazine, and flick through. Having Gwyneth Paltrow on the cover helps, as I am a BIG fan of her acting, singing and sense of style.

In Australia, for business to business marketing, I still believe that BRW, The Australian and The Australian Financial Review are the best mainstream editorials to receive placement in.

The ‘apology’ media conference by Tiger Woods was a disgrace. He was ill-advised and read from a script that was obviously written by a PR.

Something strange is going on.  A lot of successful business people say that there comes a time in your business life cycle that it either plateaus or the business fires with the injection of new products or services.

Ever wondered how some people get a story in the paper, whilst others do not even though they may be more successful, make more money, have more prestigious clients and have a better name? Public relations is just what is says. It is free publicity about you and/or your company. Some call it simply ‘human relations’.

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.

The David Jones saga continues and I have to say, that I probably am of the opinion that David Jones and Mark McGuinness are being played just so some young girl can make a few million. More than she ever would have made in her entire career.

Like most companies, Marketing Eye has monthly sales targets and each month for the past year, we have either exceeded it or at least matched our own expectations.

After sitting in on a meeting with some suppliers of marketing related products to one of my clients today, I was abruptly reminded of just how easy it is for good sales people to pursuade small businesses to use one product over another.