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Marketing Blog tag: 'PR' - Tag page 2

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Wednesday, 27 January 2010 11:18

PR Opportunity in BRW Magazine

In Australia, for business to business marketing, I still believe that BRW, The Australian and The Australian Financial Review are the best mainstream editorials to receive placement in.
Published in Marketing
Monday, 01 March 2010 17:02

Gatorade Dumps Tiger

The ‘apology’ media conference by Tiger Woods was a disgrace. He was ill-advised and read from a script that was obviously written by a PR.
Published in Management
Sunday, 11 April 2010 15:05

The pens not even dry

Something strange is going on.  A lot of successful business people say that there comes a time in your business life cycle that it either plateaus or the business fires with the injection of new products or services.
Published in Management
White-Party-in-Fitzroy-Street-MelbourneEver wondered how some people get a story in the paper, whilst others do not even though they may be more successful, make more money, have more prestigious clients and have a better name? Public relations is just what is says. It is free publicity about you and/or your company. Some call it simply ‘human relations’.
Published in Marketing
Wednesday, 06 October 2010 10:36

Make your business scalable

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.
Published in Management
Thursday, 14 October 2010 10:25

$8 million dollars for clever PR?

The David Jones saga continues and I have to say, that I probably am of the opinion that David Jones and Mark McGuinness are being played just so some young girl can make a few million. More than she ever would have made in her entire career.
Published in Marketing
Sunday, 07 November 2010 11:28

The lure of saving money

Like most companies, Marketing Eye has monthly sales targets and each month for the past year, we have either exceeded it or at least matched our own expectations.
Published in Mellissah Smith
Wednesday, 30 June 2010 14:40

Everybody has their own agenda

After sitting in on a meeting with some suppliers of marketing related products to one of my clients today, I was abruptly reminded of just how easy it is for good sales people to pursuade small businesses to use one product over another.

Published in Marketing
Monday, 16 March 2009 11:05

Those Advertising and Marketing Types!

Whilst I am not one to slam anyone under the marketing umbrella, the more I meet and greet, the more I am seeing there certainly are types.

Published in Marketing
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