Marketing Blog tag: 'olympics' - Marketing Eye

Leo Burnett is a clever advertising agency. I am always impressed by their work. They have big budgets and can pay for talent, so when they bring out a new campaign, you know that it is worth looking at.

For instance, the McDonalds campaign for the Olympics, "We all make the games" shows British consumers how they can celebrate the Olympics at home. The campaign uses Team GB supporters in the press, digital and outdoor media focusing on people who make the games happen - those who sit at home and watch it.
Published in Marketing
Monday, 30 July 2012 08:39

What the Olympics is doing for brands

There were 9.66m tweet in the first day of the London 2012 Olympics, surpassing the Beijing 2008 Olympics total in just 24 hours.

In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there was no colossal 340 million tweet per day. But this microblogging site is mammoth when it comes to bringing us the news faster and and more efficiently than any other medium in sound bites that most of us can understand. It also gives us choice as to whether we wish to read more or not.