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Marketing Blog tag: 'news limited' - Marketing Eye

Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.

WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?


Well for starters, if everyone is walking in one direction, turn around and run in the other.

That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.

Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.

"You're essentially telling a story," the award-winning creative director tells news.com.au.

"So the story should always appeal to its audience, and be delivered in the right tone of voice.

"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.
Published in Marketing
As an ex-journalist, interviewing people of all backgrounds and walks of life is second nature to me. I've interviewed police officers, politicians and met the Prime Minister, but have never been asked to have a sit-down interview with my former news organisation's owner (who would be Rupert Murdoch himself - eep!).

Today, I'm on day two in the marketing industry and have been given the chance to pick the brain of Marketing Eye founder, Mellissah Smith – it’s a slightly daunting ask, especially when you consider that she was little older than I was when she first branched out and went solo in her first agency.


“I’ve been in marketing for 20-odd years and was 25 when I started my first agency – what inspired me to start was an account opportunity falling in my lap,” Mellissah said.
Tuesday, 13 July 2010 10:33

Building your brand in the media

Marketing Eye works with supply chain solutions company, Northern Stevedoring Services and has handled all marketing activities for the company since the current General Manager took over about 3 years ago.
Published in Management