Tag: marketing - Page 4

Today, we’re going at such a pace in business, that it’s no wonder many companies just can’t keep up. I feel like I have whiplash – most of the time! The gap between marketing strategy and its effective implementation is a common challenge faced by many companies and it hinders overall business performance. Despite carefully thought-through strategies, businesses often struggle to translate their ideas into tangible results. This disconnect can be costly, leading to missed opportunities and ineffective campaigns.

With people rushing, brainstorming new ideas, exploring and discussing the latest marketing trends, while some are lost in thoughts, it's a vibrant blend of personalities, creating a colorful and exciting atmosphere. Every corner, every desk, tells a story of a different mind at work. Over my years in this dynamic realm, I've danced with various marketing maestros and learned that while our field thrives on diversity, certain personalities pop up more frequently than others. Let me take you on a journey through my experiences with these fascinating folks.

In the highly competitive era dominated by digital marketing, it's easy to overlook the timeless power of print media. However, for contact centres aiming to establish their presence and reach a highly targeted audience, advertising in magazines and trade editorials can be a strategic move. Let’s study the distinct advantages of utilising print media in your marketing arsenal.

In the fast-moving customer service industry, contact centers are often focused on external marketing efforts, such as attracting new customers and retaining existing ones. While these endeavors are undoubtedly crucial, the significance of internal marketing within contact centers should not be underestimated. In fact, internal marketing can be the linchpin to achieving success in the highly competitive contact center industry.

Standing out and capturing the attention of your target audience is more challenging now than ever. Businesses are continuously exploring and experimenting with inventive approaches to connect with their customers across various advertising platforms.Geofencing marketing and Over-The-Top (OTT) advertising have emerged as powerful strategies that leverage location-based technology and the rise of streaming services to deliver personalised and targeted content to consumers.

The world is ever-evolving. Humans are no longer at the place we used to be five years ago. And marketers must hop on that train toward the unknown future. Every day, there is a new device, new technology, or new social media platform coming to shape. But does that mean modern marketing is turning fully digital? The answer is no. No matter how advanced we are with our tech, there is always a place for the non-digital world.