Tag: marketing - Page 5

While the potential of artificial intelligence (AI) to provide stronger data driven marketing strategies is widely acknowledged, many marketing teams still hesitate to fully embrace AI due to fear and uncertainty of what AI means to their jobs. The push back internally at Marketing Eye from marketers afraid that AI will take their jobs or a feeling of "cheating" has been a challenge to overcome, but once AI has become familiar with a marketers day-to-day job, they embrace it and learn to use it in a way that improves their job satisfaction.

As we will explore the common fears surrounding AI adoption in marketing teams and for marketing consultants, and shed light on how overcoming these fears can unlock the true potential of AI for scaling marketing operations, we must first acknowledge that a shift in mindset is critical to better marketing performance.

When your small business possesses a quality offering and you have full confidence in its value for your target audience, it's a great foundation for marketing. But in reality, with these traits, you’re not alone, and the competition is fierce in your industry. Naturally, you desire your brand to stand out and be recognisable amongst a crowded. Not only that, but for it to resonate with your target audience in a way that provides a unique and memorable experience for them. As a marketing consultant, these things are what we hear every day, but to truly be unique and stand out your marketing message must be more evident and not the same as your competitors.

One of the first questions a curious marketer always asks me is “How can I become a better marketer?” It’s such a great question and something that all marketers should ask themselves on a daily basis. I know that subconsciously I do. With a team of marketing consultants, digital marketers, brand consultants, web development specialists and social media professionals on our team, if they don't constantly think about how we can improve the marketing outcomes for our small business clients, then our clients will not be getting the expert marketing consulting services that they are paying for. 

The COVID-19 pandemic has brought about a drastic shift in the way businesses operate, thrusting them into the realm of remote work. As this new paradigm becomes the norm, the world of marketing has not been spared from its effects. However, amidst the transition to remote work, companies are encountering a significant challenge when it comes to hiring marketers.

Scaling campaigns successfully is a paramount objective for businesses aiming to reach broader audiences and achieve substantial growth and something that all marketing consultants should be taking seriously. To embark on this ambitious journey, marketing consultants must navigate a complex landscape of strategies, tools and variables that can make or break their efforts.

PR has come a long way in the past decade and certain campaigns have managed to capture our attention, leaving a lasting impact on the collective consciousness due to their creativity and strategic PR campaign execution. As we reflect on the past decade, it becomes evident that there are exceptional PR campaigns that have stood out amidst the noise and captivated audiences around the globe. These campaigns by public relations consultants demonstrate the power of strategic communication, innovative thinking, and the ability to connect with the public on a profound level.

The competence of marketers plays a pivotal role in determining the success and return on investment (ROI) of marketing efforts. As the marketing landscape evolves and becomes increasingly complex, understanding the competency levels of marketers becomes crucial for businesses aiming to maximize their ROI.

Advertising campaigns have the power to captivate audiences, inspire emotions, and leave a lasting impact on society. From timeless classics to contemporary masterpieces, these campaigns have left an indelible mark on popular culture and transformed brands into household names. Through compelling storytelling, memorable slogans, and groundbreaking techniques, they have successfully connected with audiences on a deep level, transcending the realm of mere marketing to become cultural phenomena. This topic explores the top 10 most effective advertising campaigns of all time, showcasing the creativity, strategy, and resonance that set them apart.

Having worked with SAP, Mitel and Oracle companies globally, there have been significant differences between which companies grow and those that are stagnant. As companies strive to be competitive and meet the evolving needs of their clients, effective marketing strategies play a pivotal role in capturing attention, building trust and generating leads. Offshoring is now the norm so IT managed services companies that once focused on price are now finding the market very different.