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Tag: marketing

- Page 5

It is with great sadness that I write this blog. Since March I have been fighting the big fight and trying my best not to let what is going on in the world dampen my spirits.
Published in Entrepreneurship
There is one thing that our clients constantly remind us is important to their business, that is a deal-breaker when engaging with a marketing agency. It isn't as tangible as many areas of marketing, but it does require the marketing agency to be on the same page.
Published in Marketing
Friday, 24 July 2020 14:17

The World Incubator - Not for Profit

The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. The World Incubator aims to help local communities in the Charters Towers region grow their and start-up businesses from the idea stage to commercialisation. Each incubator participant has access to mentoring, education, training, development and marketing to help them develop their business ideas and take them to ‘The World’ stage.

Marketing Eye worked with The World Incubator to create a marketing strategy that focuses on a clean look and feel that directly reflects what their brand stands for. Outsourced marketing through Marketing Eye also allowed the not-for-profit to create a modern and easy-to-navigate website that provides an optimal user experience for potential users making it that much easier to contribute to the cause.

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Published in Portfolio

Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships. 

The Centre offers scholarships to all Australian nurses and midwives with a strong motivation to undertake postgraduate studies, enabling them to gain additional skills and experience that will benefit the broader health and wellbeing of the community. In a nutshell, the Centre endeavours to inspire nurses to lead with resilience, courage and determination.

Marketing Eye worked with the Centre to produce a marketing strategy that aligns its aims with its key messages. Engaging a marketing consultancy firm allowed the Centre to promote their cause by creating engaging email campaigns to spread their key messages and draw attention to their goals.

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Published in Portfolio
Coming into our Melbourne marketing agency today, I was faced with a huge dilemma - how are we going to adapt to wearing a facemask in the office? This might sound trivial but it is not. We talk all day long, on the phone, in person, during workshops and Zoom calls. How are we going to do this with a facemask on?
Published in Marketing
With so many marketers now spending their days working from home, the role of marketing consultant services has been significantly changed.
Published in Marketing
When a company chooses to engage a marketing agency or marketing consultant to run their marketing campaigns, it's important to ask a few marketing questions that will help you make a better decision on who is the right choice for marketing your company.
Published in Marketing

Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends. 

The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards. 

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Published in Portfolio

LionHouse is a consultancy service that provides tailored solutions to RTOs (Registered Training Organisation) across Australia. By providing a range of RTO consulting services and outsourcing solutions, LionHouse is improving industry standards and giving confidence to RTOs to operate. LionHouse aims to support an ethical and sustainable VET sector and help it flourish.

LionHouse approached Marketing Eye to help develop their website along with marketing collateral to highlight their expertise in providing a range of RTO consulting services. Our marketing consultancy firm was able to create a marketing strategy that helped LionHouse create greater brand awareness within the industry. Marketing Eye developed a benchmarking report alongside business cards which helped clients gain greater understanding of the company’s services. As part of website development, we highlighted the LionHouse’s key services which allows clients to easily identify the specific services they need. 

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Published in Portfolio
Friday, 17 July 2020 16:43

Magma Capital Advisory - Finance

Magma Capital Advisory provides debt capital, risk management and treasury solutions to corporates, government and quasi-government entities. Magma is driven by an independent, expert and holistic approach to corporate finance, offering a full range of advisory services in all facets of debt strategy and financing, risk management and treasury. Magma prides itself on its reputation for delivering successful tailor-made and client-driven solutions across a diverse range of industry sectors.

Marketing Eye developed new content and marketing mediums to present Magma Capital Advisory and position them as a trusted and innovative, capital solutions provider. Outsourced marketing allowed Magma Capital Advisory to create new print marketing materials including a company magazine and business cards, contributing to brand recognition.

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Published in Portfolio
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