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Marketing Blog tag: 'insomnia' - Marketing Eye

Thursday, 14 February 2019 17:03

H.W. Woods - Pharmaceutical Marketing

H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Primarily focusing on pharmaceutical sleeping aids for insomniacs. 

Marketing Eye helped deliver a design strategy by providing artwork for brand awareness campaigns which promoted the availability of assistance for sleep aid products. Some of the print assets developed included posters, flyers, digital and static advertising. As part of the design process, we had to ensure and comply with marketing regulations for the pharmaceutical industry.

As part of a brand awareness strategy, we created, organised and implemented advertising and public relation efforts of H.W.Woods’ products in industry relevant magazines.


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Published in Portfolio
Last night I had two hours sleep. I lay in bed for hours on end tossing and turning, thinking about a whole heap of things.
Published in Entrepreneurship