Tag: Ferrari
Tuesday, 11 November 2014
Marketers - Ignore your sustainability policy at your peril
It’s crunch time for marketers. No longer can marketing teams and their agencies get away with disregarding their organisational sustainability policies. Any why do I think that? Because we’ve had a few clangers lately.
Remember the Telstra iPhone 6 ad, where the man opens the packaging and throws it away so that a crab becomes stuck in it? Not a great example of environmental responsibility – and also a reinforcement of overt consumerism.
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Marketing