Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Tag: deodorant

Friday, 27 May 2011

Get A Whiff Of This...

Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.

{qtube vid:=bNUQ53snxLA}

"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.