Tag: business - Page 12

When it comes to social media marketing, you need to consider one key word ‘valuable’. Ask yourself, what value does your social content provide your followers? Social media has become a huge part of our lives, so how does your content fit in with your followers’ lifestyle?

It's not in your imagination, but marketing your business is getting a whole lot harder. What was once an easy to achieve goal, is now polluted by too many choices for both your customer and yourself, in the marketing mix.

As a customer, it is confusing and very few companies have fine-tuned the art of simple. We all learn at University to "Keep It Simple Stupid" - the KISS principal, but too many of us have forgotten that and perhaps we no longer believe it to be relevant. I do. Confusing the client, and our clients confusing their customers is a huge mistake and only when a customer identifies this do they start the breakthrough to achieving their next step towards achieving their ultimate marketing goal.

How would I describe Marketing Eye in a few words? Hard working, innovative, results driven, tech savvy and passionate.

Marketing Eye Sydney is looking for a passionate and innovative individual who is ready to drive change and take their career to the next level. Why are we looking to recruit you? We’re expanding our office and in doing so, we need you.

Each year we search high and low at ways in which we can improve our business and company culture.

Like many businesses, we feel as though we have tried everything - and at times it works, and sometimes we quite simply fall flat on our faces.

I'm sitting at the Qantas Lounge at the Melbourne International Airport ready to board another flight to Los Angeles. I am a tad tired. 2.15am wakeup wasn't my best work, but sometimes excitement does get the best of me. Travelling for me, is exciting and part of the bigger adventure. I get to meet people that inspire me, shock me and sometimes join me on my journey as a friend, client or person "I just know".

Meeting people when you are an introvert is completely and utterly out of your comfort zone, and I know the value of being outside your comfort zone. It's one of the best things that can happen, especially if you are an entrepreneur.

It's been a hectic few months and this week has been no different. 

With the weekend upon us, I can safely say that the next few months I am only focused on Marketing Eye, technology development and the people who have already been in the incubator and need my support. It's time to pass on the baton for all the things I have become so passionately involved with, and focus on my own backyard - so to speak.

I have never been more busy in my life. I remember 2 years ago feeling completely overwhelmed by having so much on my plate, and feeling as though I was floundering.

I kept on taking on more 'stuff' and it wasn't a case of not being able to say no. I simply wanted to do all the things I was doing and they were important to me. I hired two personal assistants and that worked wonders, except I decided that they were too good to be personal assistants and moved them promptly into other roles.

I'm so excited to start a new year and go full steam ahead on both my personal and professional goals.

I had an early mark yesterday as I wasn't feeling the best and of course, after falling asleep at 3pm, I woke up in the middle of the night.

I'm sure many of you are like me, and you ask yourself "Where am I going?". 

It's a common conversation that one has with oneself when you are looking deep within and trying to ascertain what it is you want out of life and how you are going to actually get there. It is when you don't have those conversations with yourself that you really have to worry.