Displaying items by tag: american companies
"Same bed, but it feels a bit bigger now" is the lyrics in the famous Bruno Mars song "When I was your man". An apt description of Marketing Eye's business expansion into the US market. It's the same company, but its a bit bigger now.
What started out as a step to expand the international footprint of our brand, has taken on a whole new dimension. Australian and America have long been tied and now more so than ever. The ebbs of the economy has led to an opportunity for Australian companies that are geared for expansion to leverage the strength of the Australian dollar, and affordable set up costs in the US market without breaking the bank. The downside, is US dollars are not worth as much, as the dollar loses its grip on parity.
In the past week, I have been thinking alot about Linkedin. It has been the topic of many conversations and all for the right reasons. Daily I am asked about what social media mediums are best for b2b organizations and of course, there is no one answer because it depends entirely on a companies specific demographic, time constraints, strategy and of course, budget.
I wrote a blog on the value of Linkedin for small businesses and have spent quite a bit of time on this social media platform over past couple of days. It's interesting to see how people interact and reach out to each other. It is equally fascinating to see some people's comments that are purely self-serving or a bit over the top negative for no apparent reason.