The re-branding commission incorporates the development of a new company logo identity, branded collateral and a company website.
“Marketing Consultants in Sydney will work with the team at Ford Securities to develop key identity points surrounding the Ford Securities brand,” said Ms Mellissah Smith, CEO, Marketing Eye.
“Our Sydney-based creative consultants have been working on ensuring that the Ford Securities brand is modern, yet keeps with the company’s long history in successful stockbroking for their clients.”
Marketing Eye has ensured that the brand is not diluted through too much creativity, but yet, has enough to have a key point of differentiation.
Ford Securities company website will be a combination of new brand elements and educational tools, ensuring that customers and consumers are drawn to the website on a regular basis.