Marketing Eye Branding Portfolio

Marketing Eye Branding Portfolio

Portfolio

Portfolio (132)

Marketing Eye Magazine - Publishing

Marketing Eye Magazine is recognised around the world as a leading source of insight into business, entrepreneurial and big picture stories. The publication collates ideas and instances of thought leadership and moving outside the box and applies these to marketing and commerce across the world. Past successes inspire future ones and Marketing Eye Magazine enables this by analysing some of the most creative and unique technological, business and travel stories out there.

Quarterly issues provide rare and perceptive insights which can inspire changes in your own business. By collecting and studying the latest news and disruptions, Marketing Eye Magazine presents a fountain of knowledge rife with wisdom and ideas for application in your own organisation and personal life. It’s not just about the facts and the figures, but the spirit of ingenuity as well. The publication offers lessons and guidance that go far beyond managerial and operational notions, but into the realm of philosophical and existential. The Magazine takes pride in featuring the most inventive and resourceful stories of our clients. Our stories are curated and our features written to give you a voice and direction.



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ME Cover

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Ultima Building Group

Ultima Building Group is a luxury building company based in the Sydney Metro area specialising in new home builds, renovations and extensions. The husband and wife duo behind the group have 18 years of experience and focus on all parts of a build, from council plans to interior design. As part of the outsourced marketing efforts by Marketing Eye, a redesign of the website to improve functionality and enhancing search engine optimisation were launched. There has also been a start up and development of their social media channels including lead generation campaigns on LinkedIn. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph,  Western Weekender and Bloomberg.

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PUBLIC RELATIONS

Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

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Cornell Diesel Systems - Automotive

Cornell Diesel Systems are an advanced diesel fuel injection service, repair, and parts solution provider based in Melbourne. They specialise in high-quality services and innovative technology that is at the forefront of the diesel engine sub-systems industry. The outsourced marketing department spearheaded marketing campaigns through events and produced marketing assets such as brochures and product sheets. To create brand awareness Marketing Eye controlled its public relations and branding for campaign-specific advertising.

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Danterr - Building Supplies

Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supply, source and distribute to Australia’s largest construction projects with a strong emphasis on sustainability and green technology.  The journey involved developing a new logo which could represent the brand and appear on newly designed letter heads, brochures and their website. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.

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Entegra Signature Structures

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.


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Chemstore Group - Waste Management and Sustainability

Chemstore Group is Australia's most recognisable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing everything from marketing strategy, graphic design, branding, lead generation, website development, direct marketing, signage, digital marketing, LinkedIn lead generation and more to their company. 

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Athena Consulting - Contact Centre Marketing - Technology - Professional Services

Athena Consulting is a unique business transformation company in the contact centre industry. They are well-known in the Australian market and the owner Frances Quinn, is one of the most recognisable faces in contact centre industry. As their outsourced marketing department, Marketing Eye has developed a marketing strategy for Athena Consulting, provided updated designs for their website, developed content marketing on a regular basis, social media, blogs, email marketing campaigns, linkedin lead generation campaigns and video.

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athena brochure

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Cameron Construction - Building and Construction

Cameron Construction is one of the largest and most successful supplier of labor hire and machinery for mines and construction in Papua New Guinea. They work with some of the world's biggest companies providing a skilled labourforce for construction and mining projects. Marketing Eye is their outsourced marketing department managing all aspects of their marketing needs from the development of marketing strategies and rebranding the company through to the development of a new website and social media campaign.

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Osler - Health | Medical | Technology

Osler is an innovative performance measurement and benchmarking platform. Facilitating clinical activity, progression and responses, Osler is a truly disruptive training technology for the medical field. The future of acute healthcare is digital and Osler’s technology is symptomatic of this trend. Healthcare relies on training and Osler is making medical education more hands-on and more responsive than ever. 

As an ambitious and newly minted technology, Osler  initially didn’t have the branding or communications to match the scope of its offering. The company approached Marketing Eye to help develop and execute an online presence that would not only communicate what the company was about, but speak personally to and resonate with the brand’s target audience. A comprehensive design and web development process involved personal consultation with the staff at Osler. Marketing Eye’s experience in the medical technology field and leadership in healthcare design and web functionality assured confidence in the project. The close collaboration between Osler and Marketing Eye was evident in the end-product’s specific execution to meet the designated requirements. 



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osler web 80


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Waste Guard - Medical Supplies | Waste Management

WasteGuard is a trusted Australian distributor of complete sharps containers, consumable and waste disposal units to dispose of contaminants safely, minimising the risk to the end user and wider community. With the mission to provide businesses with guidance and innovative products for infection control, WasteGuard reached out to Marketing Eye as an outsourced marketing company.

WasteGuard was birthed out of an opportunity to sell sharps bins to waste providers. Their primary goal was to generate quality lead in the Australian market and raise brand awareness. As a new brand being launched into the industry, Marketing Eye designed an eye-catchy logo and marketing collateral that improved brand awareness and name recognition to further develop an identity in the market. Marketing Eye further enhanced its existence by developing a user-friendly micro site that showcases leading products and provides businesses with guidance on  infection control and waste disposal.


Waste Guard Logo 2

Waste Guard Logo

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