Marketing – there’s no ‘off’ switch
- In The News
- Created: 21 February 2010
By Adam Joseph AMAMI CPM
There are significant differences between marketing for blue-chip companies and marketing for small-to-medium enterprises (SMEs) that go well beyond smaller budgets. According to David Cervi, owner of marketing consultancy HyperSphere, there are eight pitfalls for small business when it comes to marketing.