News - Page 9

By Jonathan Jackson, Wealth Creator magazine

Making Eye Contact

While global expansion is every entrepreneur’s dream, those who rush into expansion usually fail. For Mellissah Smith, founder of Marketing Eye, the potential to fail has been negated by her ability to read a market and act accordingly. In fact, the US market is where Marketing Eye belongs.

In its eight years of operation, Marketing Eye has developed from a niche service provider into one of Australia’s leading marketing representatives. In that time, founder and former CEO Mellissah Smith has developed along with the company; she still possesses the same enthusiasm, but that enthusiasm has been tempered with experience and maturity. That is why the time is right to make an impact on foreign soil.

By Christopher Niesche - smh.com.au

EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.

But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.

Here are tips on how to build up a prospect list.

Cave Creek Award Program Honors the Achievement

Marketing Eye has been selected for the 2012 Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program.

19 December 2011; Tourism Authority of Thailand has appointed leading travel and tourism expert, Julie Schoneveld from marketing consultancy firm Marketing Eye to provide consulting services on strategic marketing plan to build tourism in the region.

Mobile advertising is a fast growing industry. Gone are the days when mobile phones were simply used for making phone calls and sending text messages. Mobile phones are now similar to mini-computers and today’s savvy businesses are benefiting from embracing the communications tools available.

Marketing Eye has always been at the forefront of companies that adopt effective marketing innovations, which is why it recently signed a reseller agreement with SpidaNet, the first and only proximity marketing platform in Australia.

Australian owned SpidaNet has quickly established itself as the leading platform for directly connecting customers to brands, all in real time. The company provides an engaging interactive proximity marketing service which, combined with Marketing Eye’s creative expertise, is designed to deliver innovative and highly targeted advertising campaigns.