Marketing Eye

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Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.

WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?


Well for starters, if everyone is walking in one direction, turn around and run in the other.

That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.

Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.

"You're essentially telling a story," the award-winning creative director tells news.com.au.

"So the story should always appeal to its audience, and be delivered in the right tone of voice.

"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.

By Larissa Ham - theherald.com.au

Email is one of the speediest forms of communication there is.

But in all the rush, some small businesses forget that an email can also attract – or repel – a potential client in seconds.

We asked three experts how to set the right tone, and avoid email clangers that will rub your recipients up the wrong way.

Check your spelling

Basic yes, but there are still countless people who send emails littered with spelling mistakes, says Julie Schoneveld, CEO of Marketing Eye.

"People just rush it. They send it out and don't check it. Read it before you send it out," she says.

What is corporate renewal? Jonathan Jackson posed that question to Daryl Wright, leader of performance improvement firm Bond Street One-Eighty.

Good leadership equates to empowerment and this is what Daryl Wright achieves each time he goes into a business to effect change. He has been doing it for some time now and he’s learnt a great deal about leadership, management and business improvement. In fact, business improvement has been the motivating face throughout Daryl’s career.

“I did my CA in South Africa and while we all know that business is driven by numbers, real results come through a variety of management factors,” he says.
By Jonathan Jackson, Wealth Creator magazine

Making Eye Contact


While global expansion is every entrepreneur’s dream, those who rush into expansion usually fail. For Mellissah Smith, founder of Marketing Eye, the potential to fail has been negated by her ability to read a market and act accordingly. In fact, the US market is where Marketing Eye belongs.

In its eight years of operation, Marketing Eye has developed from a niche service provider into one of Australia’s leading marketing representatives. In that time, founder and former CEO Mellissah Smith has developed along with the company; she still possesses the same enthusiasm, but that enthusiasm has been tempered with experience and maturity. That is why the time is right to make an impact on foreign soil.

Atlanta, USA, December 12, 2012: Australian agency Marketing Eye is expanding to the US, employing marketing consultant Lisa Homa to spearhead its growth in Atlanta, Georgia.

The former Clemenger account manager is set to capitalise on the size and magnitude of the American market, utilising her knowledge and experience in the Australian creative industry.

Lisa is most looking forward to sharing her fresh approach to marketing with small businesses in Atlanta, saying Australia has some of the best marketing technologies in the world.

By Christopher Niesche - smh.com.au

EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.

But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.

Here are tips on how to build up a prospect list.
Cave Creek Award Program Honors the Achievement

Marketing Eye has been selected for the 2012 Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program.