- In The News
- Created: 02 February 2014
Published on www.smh.com.au on January 28th, 2014 - 10:00AM and written by Christopher Niesche.
Getting close to your customers is more important than ever - and SMEs should use all the tools available to stay ahead of the rest.
First impressions count - and nowhere is that more true that in business.
So make 2014 the year you sharpen up your marketing efforts and ensure that the first contact you have with your customers makes a good impression. Show them that you have the solutions to their problems and that you're the sort of business they want to deal with.
"It doesn't matter what size company you are, you can still present your brand in the way it needs to be presented to engage and connect with clients and customers," says Mellissah Smith, founder of specialist SME agency Marketing Eye.