- In The News
- Created: 06 August 2015
If you’ve Googled a restaurant recently hoping to check out its rating on Urbanspoon you’ll have noticed something strange – it no longer exists.
In January Indian start-up Zomato acquired the restaurant reviews site for an estimated $US60 million ($82 million) and in June Urbanspoon dissolved without fanfare, with its traffic redirected to Zomato.
The move has triggered angst from some of Urbanspoon’s loyal users, with a few taking to social media to voice their frustrations.
But independent brand analyst Michel Hogan said Urbanspoon users would most likely adapt to the new platform.