News

A leading marketing firm with offices in three states and agents in New York, London and Dubai, is set to focus on the manufacturing sector with the appoint of Ves Bogdanovich, a well-known manufacturing marketing expert who doubles as a teacher for the Masters in Marketing Course at Monash University.

Previously, Google Video, unveiled in January last year, only offered a chance to upload and view uncopyrighted videos free - creating a jungle of thousands of weird, searchable amateur videos (try "party", "family" or "vacation" to get the flavour).

But Google is now signing up professional broadcasters, and soon users will be asked to pay for downloads. But how will users take to paying a company that has so far offered them so much for nothing? "It will be a new experience for them," says Jennifer Feikin, director of Google Video. "If you look at our product today, we refer people off to somewhere where they purchase things; this is something brand new, where it [the purchase] will be happening on Google."

Google's new interest in selling is a worrying trend for the likes of Amazon, but Battelle believes online retail is only the start of Google's commercial ambitions: "They are changing the economic presumptions of a number of industries. You can start to tick the boxes of all the information-driven, intellectual property-driven businesses in the world. And it's a very, very big bundle of businesses - the biggest bundle one can imagine."

So far, Google has remained tight-lipped about whether its video payment system will be the basis for other services.

When I suggested to Feikin that it would allow the company to sell almost anything to its customers, she hesitated for a moment, then replied with cheerful mock-surprise: "That's a good idea!"

The Australian

Christina Kortesis has been appointed Victorian manager for Marketing Eye, a new company. The Melbourne marketing manager got the job because of her expertise in technology and customer relationship management.

The Australians

Sydney, Australia, 23 January 2005 - Marketing Eye, a marketing company that specialises in the technology, telecommunications and biotechnology sectors has appointed a former Freehills Solicitor to head up Specialist Marketing in the company.

Marketing Eye, a marketing company that specialises in the technology, telecommunications and biotechnology sectors has appointed a former Freehills Solicitor to head up Specialist Marketing in the company.

Bharat Times

Companies flocking to outsource their IT needs to India, are seeing that local Australian companies provide a more holistic service even though the costs may be greater.

“Understanding a market is key to any business and although a few years back we saw a flurry of companies sending their IT needs offshore, this trend is losing ground,” said Roger Pais, Marketing Consultant, Marketing Eye talking to Bharat Times.