- Client Media
- Created: 23 March 2015
Sydney Morning Herald
The cherry growing market is buoyant, and many fruit growing businesses are seeking opportunities and building partnerships with overseas buyers. But breaking into global markets takes time and effort, as we have learned.
When we first considered exporting manufacturing equipment as a business strategy we already had some demand for our cherry grading equipment. Early on, one Italian customer purchased three of our machines to sort and grade cherries. It was from this one customer – who happened to have a very high profile in the industry – that we were then able to build relationships with European and Turkish customers. This taught us that it is vital when considering export markets to gain key contacts that will help push your brand and product.
After our initial market entry, we began receiving more interest from Italy and around the same time were approached by an Italian agent to represent us. This allowed us to develop a more concerted push into other export markets.