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Published on The Age on November 5, 2014 and written by Sylvia Pennington.

It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?

Money may make the business world go round – but hot on its heels comes trust; the belief that the person we're dealing with is honest and will act in good faith. Most of us like to think of ourselves as "trustworthy" – but what does it actually mean and how do we go about convincing others that we merit the description?

Published by Dave Kerpen on LikeableLocal

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Mark Pope, Business First

A lack of engagement, immediate or otherwise, often results in employee disengagement and this can have dire consequences for the business and staff member. When an employee enters a workplace for the first time, he or she is full of initiative, ideas and strategies that could very well improve down the line efficiencies.

There are risks inherent in any business. Most company leaders look only to financial burden, cost imperatives and bottom line policy. They expect employees to come in and perform a set task. That is fine if that is all they want for their business, but good leaders will encourage their staff to undertake those tasks and improve on their efficiencies.

RMIT STUDENTS HONE TECHNICAL SKILLS WITH ALFEX CNC MACHINES

Manufacturing is critical to the health of Australia’s economy. That’s why it’s important for tertiary institutions to take a forward-thinking approach to partnering with manufacturers and suppliers who are ready to support our future workforce. Jonathan Jackson reports ...

Much has been made of government’s lack of support for the manufacturing industry. It has far reaching effects on the economy, innovation and not least the lives of those who lose their means.

Are you a Jaxon, a Rylee, a Danyle or a Jorja? Or, as a parent, have you christened a Klowee, Zaq, Jesyka, Kayleb,  or even an Epponnee-Rae, in tribute to the double-barrelled bub of Kath and Kim fame?

'Creatively' spelt names have become all the rage in recent decades. Parents in favour see them as a celebration of uniqueness that will enable their children to stand out from the crowd.

But what's the story when the schoolroom is swapped for the workplace? Is an unconventionally-spelt moniker a help or a hindrance when climbing the corporate ladder? The former, says Mellissah Smith, the founder of Sydney and Atlanta-based consultancy Marketing Eye, who scored her name by accident, courtesy of her immigrant father. "Mum and dad couldn't spell," Smith says. "My father hardly spoke English – he's Croatian – and he filled in the birth certificate."

Marketing automation is more than just a buzzword – it’s a way businesses can flirt with their customers writes Mellissah Smith.

You walk into your favourite restaurant and at a glance lock eyes with something beautiful. You muster up all your courage and risk stumbling over your words as you begin the conversation with your breathtaking prospect. I know what you’re thinking, but I’m not speaking of a potential relationship between a man or woman. In fact, the prospect in your sights is possibly your next new customer. There is no denying that in business your approach is everything. Similar to the lives of all single people, we must flirt with our customers, begin the conversation, maintain friendly communication and close the deal. So, just how do we flirt?

Marketing automation is the new wooing machine, with every single element of the marketing mix taken into account. It allows you to create chemistry with your potential customer by enticing interaction.
MELBOURNE, AUSTRALIA, 1 JULY 2014; Australia’s leading pool covering company has hired Marketing Eye for 12 months to run their marketing department. The appointment comes as Marketing Eye continues its aggressive growth strategy in new markets capitalising on the company’s international presence and custom media platforms.

“Remco sells the highest quality pool covering systems in Australia and services all States and Territories,” confirmed Mellissah Smith, Managing Director, Marketing Eye.

“Their brand is reputable and has extended to include affordable coverings as well as high end designer pool covers.”