Marketing Eye

News

Melbourne – The cost of customer acquisition is several times more expensive than keeping an existing one, yet companies still fail to do the basics particularly at the point of attrition, according to a leading customer retention software expert, Kuber Pant.
Minister for Information Technology Policy Chris Cummins today announced the Queensland Information and Communications Technology firms and industry organisations attending CeBIT Australia, the nation's most important ICT event.

Mr Cummins said the Beattie Government had provided $60,000 funding to ensure a Smart State showcase at the trade fair.
Townsville

Mellissah Smith grew up in Townsville and cut her teeth in marketing and promotion with Channel 7, Mak Advertising and Loloma Jewellers.

Now she travels the world operating her own specialist professional service firm, Marketing Eye, which is expanding to her old home town
Wealth Creator Magazine

She is at the helm of two successful companies. She is the entrepreneur who never sleeps. She is Mellissah Smith, the Queensland born Sydney based businesswoman who packs as much into life as she possibly can.
North Sydney: The North Sydney Club has recently refurbished its Convention Centre to provide the North Shore with a sophisticated setting ideal for socials, parties, weddings and corporate events.
SYDNEY: The St Vincent de Paul Society will be working hard again this Christmas producing direct mail, but this time it’s not personal.

Ozanam Industries, a special work of the St Vincent de Paul Society, operates mail fulfillment and general packaging work centres in Sydney, and today launched a multi-platform marketing campaign to promote awareness of its work.
Supply Chain Review

Manufacturers must look to marketing solutions to remain viable, one academic argues.
Ves Bogdanovich, a well-known manufacturing marketing expert who doubles as a teacher for the Masters in Marketing Course at Monash University, says the manufacturing industry is mature in many ways, but has been one of the late adopters of marketing concepts.