Marketing Eye

News

BRW
Interview by Jeanne Vida Douglas

At just 23, Anna Fogarty had her first brush with the vagaries of the business cycle. Working as an information-technology project manager with a software development company in the United Kingdom, her project was cancelled as a result of the tech crash.
Leading Australian marketing consultancy, Marketing Eye, has this month launched into the world of online journalism with the release of Marketing Eye Radio.
Directors of leading maritime consulting firm Thompson Clarke have announced the appointment of Sandy Galbraith, a former editor of Lloyd's List DCN, as a director, effective from October 1, 2008.
Aged Care facilities are behind the eight-ball when it comes to marketing, according to leading aged care marketer, Julie Schoneveld.

After conducting an extensive research campaign on the brands in aged care, Ms Schoneveld was disheartened that good aged care facilities, did not adequately communicate the value and benefits of placing parents in good hands through their branding.
INDIA'S biggest outsourcers are struggling to win over Australian customers as they battle strategic missteps and rising wage bills.

Companies flocking to outsource their IT needs to India, are seeing that local Australian companies provide a more holistic service even though the costs may be greater.
Formerly with market research firm Bergent Research, Mathew’s appointment will have the dynamic marketer working on key retail and professional services clients.
Former Head of Marketing and Communications for Europe at Deutsche Bank AG, Global Banking Division, Lisa Neumann, has been appointed as the Head of Marketing for Queensland at national consultancy firm, Marketing Eye.