News - Page 10

By Christopher Niesche - smh.com.au

EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.

But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.

Here are tips on how to build up a prospect list.

Cave Creek Award Program Honors the Achievement

Marketing Eye has been selected for the Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program.

19 December 2011; Tourism Authority of Thailand has appointed leading travel and tourism expert, Julie Schoneveld from marketing consultancy firm Marketing Eye to provide consulting services on strategic marketing plan to build tourism in the region.

Mobile advertising is a fast growing industry. Gone are the days when mobile phones were simply used for making phone calls and sending text messages. Mobile phones are now similar to mini-computers and today’s savvy businesses are benefiting from embracing the communications tools available.

Marketing Eye has always been at the forefront of companies that adopt effective marketing innovations, which is why it recently signed a reseller agreement with SpidaNet, the first and only proximity marketing platform in Australia.

Australian owned SpidaNet has quickly established itself as the leading platform for directly connecting customers to brands, all in real time. The company provides an engaging interactive proximity marketing service which, combined with Marketing Eye’s creative expertise, is designed to deliver innovative and highly targeted advertising campaigns.   

(BRW, the Marketing Issue, Oct 20-26, 2011)

It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina Dent

Many years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith “worked in sales”. Smith was irritated by the description until she decided he’d made a valid point. “I was quite annoyed about him saying marketing was the same as sales but they actually do go hand in hand,” she says. “Marketing creates the forum for sales to occur.”

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