As I sit here reflecting on my 30-year journey in my chosen career of marketing, I can't help but ponder on the shifts and turns my career has taken. From the junior beginnings of typing scripts for my boss on a typewriter to founding a ‘future’ marketing technology, the lessons I've learned along the way are as invaluable as they are numerous. Some have been easier to navigate than others, while a few have been bloody hard to take. It’s something I feel most entrepreneurs experience at some point in time.
Read more... →
Marketing Strategy Blog
In the discipline of brand marketing, the fusion of distinct but complementary brands can catalyze a profound expansion in reach and resonance. A quintessential exemplar of this phenomenon is the brand explosion stemming from the partnership between Taylor Swift, a global pop icon, and Travis Kelce, a Super Bowl-winning NFL star. Their collaboration exemplifies the axiom "two is better than one," demonstrating the power of strategic alliances across entertainment and sports domains. This synergy not only captivates diverse audiences but also amplifies brand visibility exponentially.
Countless AI tools have emerged since ChatGPT first created waves for the AI revolution. These tools range across multiple categories that aim to assist and streamline every digital task you can imaginable. This led to an almost universal adoption of AI into the professional workspace.
In an era where convenience is king, voice search has changed how people use search engines. With the increasing popularity of virtual assistants like Siri, Google Assistant and Alexa, optimising for voice search has become more and more imperative for businesses that aim to stay ahead of the game.
What does International Women's Day mean to you as a female leader in your field?
Connection and Reflection
Up until recent years my time has been so absorbed raising my 3 children and trying to learn and establish a business, so it’s only in the recent years’ time has allowed me to take time to pause, connect and reflect.
Raising awareness about your cause is crucial for any non-profit organisation. With the digital world taking the centre stage in marketing, reaching your target audience through this medium has become increasingly important. Meanwhile non-profits continue to suffer from marketing budgets constraints, making it challenging to compete with larger businesses for online visibility.
Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group:
The surge of Artificial Intelligence (AI) is unmistakably altering the core of marketing strategies today. This shift towards personalisation is not just a new strategy but a necessity for businesses aiming to forge deeper connections with their audience. By leveraging AI, marketers are now creating experiences uniquely tailored to individual preferences, revolutionising customer engagement in the process.
As the digital marketing sector evolves, the surge of Artificial Intelligence (AI) has undeniably become the cornerstone of innovative strategies. While we delve deeper into this new era, the concept of personalisation has taken center stage, offering a beacon of hope for businesses striving to connect with their audience on a more profound level. This evolutionary approach not only reshapes how we interact with our audience but also redefines the essence of customer engagement in the digital realm.
Social media platforms are in a constant battle for dominance. Instagram Reels and TikTok have emerged as frontrunners in the race for the hearts and screens of Millennials and Gen Z. Both platforms stand out for their short, engaging video content but differ in audience and user experience. Here's a direct comparison:
Ryan Reynolds has masterfully blended humour, authenticity and strategic partnerships to redefine marketing in the digital age. His approach, characterised by its clever use of social media, viral content and personal branding, has not only upgraded his businesses but also set a new benchmark for how brands engage with their audience.
Remember those captivating long-form ads that felt like mini-movies? Are they relics of a bygone era, or can they still hold their own in 2024? With goldfish-like attention spans and endless content competition, the effectiveness of long-form ads sparks ongoing debate. So, the burning question remains: “Do long-form ads still work in 2024?”
Every year, the Super Bowl isn't just about the clash on the gridiron; it's also about the battle of the brands competing to conquer the viewers' attention during commercial breaks. The Super Bowl ads have become a cultural phenomenon in their own right, with marketers pulling out all the stops to create memorable and impactful advertisements.
Australia's e-commerce scene is booming, with online retail sales expected to reach a staggering $60 billion by 2025. But amidst this abundance of opportunity, fierce competition can leave even seasoned businesses struggling to stay afloat. If you're an e-commerce entrepreneur yearning for explosive sales growth and increased brand visibility, partnering with the right marketing consultant can be your foundation towards progress.
In the world of B2B marketing, traversing the changing trends, complex buyer journeys, and the competition can feel like tackling a labyrinth blindfolded. This is where Strategic Marketing Advisors for B2B Companies become invaluable assets. They act as your guide, helping you chart a course for sustainable growth and dominance in your niche.
But what exactly do Strategic Marketing Advisors do? How can they benefit your B2B business? And how do you choose the right advisor for your specific needs? Read further for all the insights and knowledge to leverage the power of strategic marketing expertise for your B2B success.