Marketing Eye Blog Archive from 15 December 2009

Tuesday, 15 December 2009 - Marketing Eye

Tuesday, 15 December 2009 13:39

Tiger Woods – A brand to trust or not!

Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. 

With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.