Date: Sunday, 04 January 2009

Brainstorming ways to generate more sales in the current economic times is a daily ritual for those who work at Marketing Eye. Our last quarter was still strong, but could have been better – like everyone else in the consulting game.

Having avoided heading to the office on the 5th January, 2009, by working from home on the company’s business plan for 2009, today I am now ready to get started.

I have to say, I am one of those suckers who buys by brand name. Whether it’s a can of baked beans (Heinz) or a camera (Canon), I am lured by the power of a brand name.