Blog Author Mellissah Smith - Page 12
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Thursday, 12 September 2019
Graduate Marketing Positions Are More Than Just A Foot In The Door
Starting off your career can be scary. It also can be downright unsettling on so many levels. You've just finished your degree and all of a sudden there is pressure to start your first job. Everyone is throwing around jobs that they either have lined up or are hoping to score, and yet you don't really know what you should be looking for.
Published in
Marketing
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Thursday, 29 August 2019
Women are so resilient, but so are men
The past few months have been a roller-coaster ride for me and the business.
I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.
I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.
Published in
Entrepreneurship
Thursday, 22 August 2019
Questions to ask a graphic designer in a job interview
For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.
Published in
Culture
Tuesday, 20 August 2019
50 reasons why you need a marketing strategy
There are many obvious reasons why you need a marketing strategy, but in case you are sitting on your hands and procrastinating, here are 50 reasons that you cannot ignore!
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Marketing
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Wednesday, 14 August 2019
Content Marketing Strategies You Cannot Afford To Ignore
In the past 12 months, technology in the marketing space has taken a quantum leap. What was seen as being futuristic, is all of a sudden 'now'. Adapting, embracing and rejunenating marketing campaigns is at the forefront of every marketers mind. No longer can a marketer ignore where technology is taking them, otherwise they might find their marketing campaigns ineffective and worse, their jobs obsolete.
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Marketing
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Tuesday, 13 August 2019
Is being stubborn holding back your career progression?
Successful people have successful habits. It's true. They also work on things they are not good at, are passionate about 'something' to the point they are willing to make sacrifices and usually are prepared to work on their weaknesses.
Published in
Management
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Tuesday, 23 July 2019
What every entrepreneur should have done in July
You are either at the half way mark or you have just closed off a financial year - either way, there are some things every entrepreneur should have done in July that really is a game-changer for the rest of the calendar year.
Published in
Marketing
Friday, 19 July 2019
How job advertisements are now the marketing teams responsibility
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Published in
Marketing
Thursday, 11 July 2019
5 Ultimate hacks to get a promotion
If you read the news, the world is doomed. Careers are not what they use to be and the chances of you get a promotion before your time is close to zero.
But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!
But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!
Published in
Culture
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Wednesday, 10 July 2019
How do you conduct a performance review of your marketing team?
It's that time of year again where business leaders are conducting performance reviews.
When you have a marketing agency, it is imperative that you understand the very different dynamics between marketers and other roles within a company. Fundamentally, marketers are very different and like most professions, tend to have triggers that keep their performance at a high, and others that send them in a downward spiral.
When you have a marketing agency, it is imperative that you understand the very different dynamics between marketers and other roles within a company. Fundamentally, marketers are very different and like most professions, tend to have triggers that keep their performance at a high, and others that send them in a downward spiral.
Published in
Marketing