Blog Author Mellissah Smith - Page 83

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
"Oh, they're just the tech geek in the office. They fix things".

The rise of the tech geek in the world of marketing has been fast and furious. In fact, they have become more important to marketing than marketers themselves. How the world has changed!
Monday, 20 February 2012 08:03

Playing dress ups - is it good for business?

Saturday night I attended a 30th birthday party for a dear friend of mine. The theme was nautical. After weeks of racking my brain as to what to wear, my friend and I ended up settling on being Boat Captains.

We had only one hour to spare on Saturday to put a costume together, so we headed to a costume shop and purchased a hat. Cheaper than renting it we decided.
Monday, 20 February 2012 07:43

What design is better?

As a marketer with 20 years experience, I am always trying to figure out the psychology behind why a client picks one logo over another, or one way of doing things over another.

Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.

I was thinking... when you have stars in your eyes, anything is possible. In every aspect of your life, if you walk around with stars in your eyes, it opens the world to possibility beyond anything you can ever imagine. While this is contrary to what most people believe on the topic of people who have 'stars in their eyes', there is some justification for what is popular opinion. 

Dreamers are something that like entrepreneurs, should be applauded. They make our world much more interesting. Every great idea started with someone dreaming it. But there is a difference from being a dreamer to being someone who has the ability to be successful.
Thursday, 16 February 2012 09:06

Are you writing your death wish?

What is the value of writing content? If content is king... how is this defined? When content is written well and tells a story or a message that people resonate with, it is KING. But what happens when it doesn't. When content falls prey to audience misconception or to a swing in favour because your opinion or comments differ from the opinions of your audience?

Olympic swimmer, Stephanie Rice, was innocently tweeting backwards and forwards to a friend and used a word that may be seen as deogratory to people who are homosexual, and all of a sudden she was 'on the nose'. Ousted. Gone.

In Kyle Sandilands latest rants, he said one thing that went a little too far, and all of a sudden, he too has fallen prey to the swing of the public and more importantly, the sponsors who subsidise his wages.

Content management, whether it is in the written form or through a media platform like radio, television, podcasts, webinars, youtube or any other media of this type, needs to be managed.

The written form for small businesses covers custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, branded media, your website, your direct marketing campaigns, blogs, landing pages and more.

What is content marketing?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

What content marketing is not... is it does not 'sell' in a direct manner. It is un-interrupted marketing. It provides knowledge and explanation driving customer and prospect loyalty.

This marketing blog is a clear example of how content can work for an organisation. It provides information on 'real life' small business operations whether it be how we work with customers, marketing, employees, mentors, finance or expansion. It travels through the daily grind of being an entrepreneur and dealing with real emotions that at times goes up and down according to how the week flows. It is often raw with experiences or up-beat with positivity. The marketing blog uses examples of people that I interact with in business and in life and it cover how your personal life influences your business life.

How can you improve your content marketing immediately?

"Develop case studies and put them online, write a blog, use mobile enabled web outreach with website landing pages, video, advanced search engine optimisation, digital content and be sure to measure through analytics the results. How long are people reading your content? What is more popular?

Hiring a professional writer or a journalist to help you develop content that is readable will be beneficial to any business who is choosing to produce high quality content.

IN TODAY'S COMPETITIVE ENVIRONMENT... IF YOU ARE NOT CONTENT MARKETING, YOU ARE NOT MARKETING. THINK ABOUT HOW YOU CAN DO THIS BETTER.

Wednesday, 15 February 2012 16:18

Mentors Only Make You Rich If You Let Them

My high school friend rung me last week as I was driving out to Palm Beach and asked if I could be a business mentor to her. She was happy to pay me market rate, and would require a few hours of my time a month. It needed to be in a business environment and she would like me to be hard on her.

The latter... very easy for me as I am a seasoned professional on being hard on people when they need a kick up the bum or a little push in the right direction.

Then, today, my mentor rung me. Not to give me a kick up the bum, but to ask me how I am going. As I explained the latest developments in my business and a little update on my personal life, I was able to hear out loud what my dreams are for my business and how I planned to execute them. I couldn't very well just give him an overarching view like I can with my employees. He wanted to know exactly how I am going to make it happen. Am I going to enough meetings with the right people? Have I done enough research? Is it financially viable? Have I run it past some other people we mutually know that are very smart in business? What do I want the outcome to be? Do I realise how much work is involved?
Wednesday, 15 February 2012 08:35

Does your looks matter in business?

It takes just 30 seconds for someone to have an impression of you. And... they say first impressions count.

Since light travels faster than sound, you are always seen before you are heard. It's the quick impression someone has of you that can be the lasting one.
It has caught me by surprise. Who would have guessed? I wasn't expecting anything, not even a rose.
Tuesday, 14 February 2012 07:43

Where's cupid pointing his arrow?

Cupid is the most famous of Valentine symbols and everybody knows that boy armed with bow and arrows, and piercing hearts . He is known as a mischievous, winged child armed with bow and arrows.

The arrows signify desires and emotions of love, and Cupid aims those arrows at Gods and Humans, causing them to fall deeply in love. Cupid has always played a role in the celebrations of love and lovers. In ancient Greece he was known as Eros, the young son of Aphrodite, the goddess of love and beauty.

Today is Valentine's Day. It's a day that holds so much expectation for so many people around the world, particularly those who are young. It's a day that every girl/woman wants someone (anyone) to say to them they are special... usually in the form of a card, roses or a gift. The day is so full of expectations, that I am sure many people end up not savouring the day and enjoying it for what it is, but instead having disagreements like the young couple in the park this morning with the guy following a beautiful girl in tears with a bunch of roses.
Yesterday I wrote a blog about the 5 things women should do to be more successful in business. Thousands of people read it - even though it was on a Sunday. Thanks :) I am chuffed.

It got me thinking... what should men do. Now, I am no expert, so these tips are only a singular point of view, but something that perhaps should be considered. What do you think?

10 Things A Man Should Do To Be More Successful
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