Someone's First Choice
I want to be someone's first choice. But what happens when you are not?
In the movie with Kate Hudson "Something Borrowed" Ginnifer Goodwin's character has an affair with her best friend's (Kate Hudson's character Darcy) fiance. Now this does not seem like your typical feel good scenario as it goes against the grain of what friendship and loyalty is all about, but it does make you question the whole concept of first choice. To be someone's first choice is a romantic notion and is not only my fairytale but the fairytale of millions of girls the world over.
In business, we all want to be someone's first choice. When you first lock eyes, that the connection you have with that person is so intense that it forms a lifelong relationship, right there and then. It's like love at first sight, but in a business sense.
But the question is, ' can you create that moment where you become someone's first choice'?
When you choose Burger King over McDonalds - can Burger King really do something about making their burgers your first choice? Or when a consultant walks into your office to sell you a service-can they be your first choice by changing the way they look, the tone of their voices, the style of their presentation or the warmth in their smile when they say goodbye? Presentation coaches would say that you can create a love at first sight scenario - but can you really?
I want to be someone's first choice, but is their first choice more than being just about me being me? That really is the question that every business person needs to answer.
Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
|But your website is a dog’s breakfast? |
Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line?
Marketing Eye works with hundreds of companies seeking to give their customers a better online experience and drive quality leads to their sales teams.
We understand the latest in SEO techniques, social media integration and enhancing website functionality.
Now is the time to start thinking about how your website can do more for your business.
When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.
In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.
Have you ever walked into a room and everyone has turned to stare at you?
Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?
Do your staff proudly tell the world that they work for your company?
Are you customers skiting over the fact that they use your company's services?
If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
31% of consumers browse online daily for products and services. That means, that potentially, they could be buying from your website.
If you have a website and are looking for quality leads, but it's a dog's breakfast... then now is time to take action. We are getting into the pointy end of the year and there is no time to spare to get your website right, to generate new fresh leads.
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