
Mellissah Smith

People reward themselves in many different ways like buying a new dress, a watch, a new car or a holiday.
To make it as a successful marketing manager, there are many traits that you need to have. It no longer is just about understanding and delivering in a marketing capacity, but more importantly being able to understand the fundamentals of business and have an ability to execute the company’s business plan from a sales and marketing perspective.

I have travelled the world-over with friends, on conferences and for business, visiting the most amazing places including Turkey, Dubai, Barcelona and more recently Amsterdam.


Leadership styles is often thought to be a medium or larger business thought-process.

I do this, not in a traditional way of going into a zone where you are by yourself and you spend time thinking and analysing, but by going away to conferences. In particular, entrepreneurial conferences.

Someone's First Choice
I want to be someone's first choice. But what happens when you are not?
In the movie with Kate Hudson "Something Borrowed" Ginnifer Goodwin's character has an affair with her best friend's (Kate Hudson's character Darcy) fiance. Now this does not seem like your typical feel good scenario as it goes against the grain of what friendship and loyalty is all about, but it does make you question the whole concept of first choice. To be someone's first choice is a romantic notion and is not only my fairytale but the fairytale of millions of girls the world over.
In business, we all want to be someone's first choice. When you first lock eyes, that the connection you have with that person is so intense that it forms a lifelong relationship, right there and then. It's like love at first sight, but in a business sense.
But the question is, ' can you create that moment where you become someone's first choice'?
When you choose Burger King over McDonalds - can Burger King really do something about making their burgers your first choice? Or when a consultant walks into your office to sell you a service-can they be your first choice by changing the way they look, the tone of their voices, the style of their presentation or the warmth in their smile when they say goodbye? Presentation coaches would say that you can create a love at first sight scenario - but can you really?
I want to be someone's first choice, but is their first choice more than being just about me being me? That really is the question that every business person needs to answer.

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I really recognise myself in what you wrote. Coming from…
Written by Anouk Dijkman
on Tuesday, 10 April 2018 18:20
How you can change your career outcome in one easy swoop!
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I would like to mention Brochure Design Service to the…
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Top 20 Marketing Websites For Marketers and Entrepreneurs
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Thanks for the information about promotional products. Promo products make…
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on Tuesday, 03 April 2018 18:20
Why experiential marketing through product sampling works
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The fact that health and fitness support your personal well-being…
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on Thursday, 29 March 2018 21:30
Marketing the next big trend for women's health & fitness
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I totally agree with you that nothing can replace human…
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on Sunday, 25 March 2018 01:20
How to adapt to the changing employee
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