Marketing Eye Blog

Marketing Eye Blog

Blog Author Mellissah Smith - Page 81

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Yesteday, I felt as though all my Christmas' had come at once.

I received a large parcel from a company called Cygnett. They are a global accessories company for ipads and iphones but they don't just sell accessories, they sell style.

You can go and buy the substandard iphone or ipad cover from your local telco store or at the airport, but they are just that.
Social media has hit a new high. It no longer is something that businesses can think about including as part of their marketing strategy. It now is something NO BUSINESS can afford to not include.

During the week, I had a conversation with another provider for one of our clients. They are basically graphic designers who have done the odd website development. From my conversations with them, I am almost certain that the website developer is either a freelancer or a graphic designer who has learned to use Wordpress. There are some things that are really obvious in the work they have just completed.
Saturday, 08 September 2012

Excuse Me!

As I hustled for my spot in line for a delayed flight, I became slightly overwhelmed by the crowd that had gathered around vying to get their place in line after waiting for hours for the flight to be called.

People were pushing each other and bumping their bags and briefcases into the person beside them, concerned that they would lose their position in line. You know how it is when everyone wants to get to the front of a line, and there is always some person who rudely is pushing their way to the top with no regard to anyone else.
Doing anything live can be quite daunting, but as I soon realised yesterday after appearing on a radio program for 15 minutes presented by Narelle McGeoch and Andrew Goodman-Jones, I really can talk under water. Well, at least on the topic of business.

When asked the questions about my business and marketing in general, I found it really easy to communicate the good, the bad and the ugly experiences I have had over time.
In light of the past week whereby a person who is on television on occasion has been admitted to hospital after reportedly trying to take her life, the question of managing social media profiles is now on everyone's lips.

Cyber bullying exists but often its the ones that cry that they have been bullied, that have infact in some shape or form contributed to the situation. There is a social media protocol and simple solution to most things. "Block" exists and if you ever want to not read something being said, it simply takes you a few seconds. Secondly, never feed the situation - and that goes online or offline.

In the case of Charlotte Dawson, it was her blatant put down of New Zealand, her place of birth, that started the ball rolling.
Today is my birthday. I have finally turned 39, a number that I have been using for quite some time, just to get use to it.

I woke up unexpectantly at 3am and have stayed awake ever since. Instead of going back to sleep, I looked out my window and soaked up the view of the parkland. I don't think I have ever seen it at 3am before. It was beautiful, peaceful and the perfect setting to the start of a new year in my life.
Yesterday at a breakfast hosted by Business Chicks, hundreds of women tweeted quotes from guest speaker Ita Buttrose.

The hashtag was #businesschicks and #itabuttrose. It's impact was for all to see, as the event was trending somewhere in the social media sphere and people who had never heard of Ita Buttrose from all over the world, were joining the 'trend' and retweeting tweets related to her speech. Such is the power of a #hashtag and of course, my favourite social media platform, Twitter.

What is a hashtag?

A #hashtag is a symbol or a metadata tag used on microblogging social networking sites Twitter, identi.ca and Google that is followed by a keyword phrase without spaces. It ties the conversations of different users into one stream, which you can find by searching the hashtag in Twitter search or by using a third-party monitoring tool like HootSuite.

All tags are case insensitive and can become trending topics if enough people start using it and virally spending the 'word'.

When trending goes viral

A hashtag can go viral very fast. Take for instance the re-launch of Big Brother. The tweeting went ballistic on Twitter and many popular tweets were displayed during the show. The hashtag #BB trended through the entire episode. Just like when #thevoiceau was on. It trended as did all of the judges. Who didn't tweet something about #joelmadden #keithurban #seal ?

What can small businesses do to get their messages across on Twitter with hashtags

It's hard to judge, but popular hashtags for small businesses are: #smallbusiness #entrepreneur #inspiration #success - make up your own one but make sure it is clever and you never know where it may go.

The reality is that on Twitter or any other medium it is not critical to 'trend' on a topic. What is important is the information that communicate and the story that those 160 characters tell.





Ita Buttrose is not only one of Australia's highest profile businesswomen, she is someone that I think most women would love to sit down and have a coffee with, me included. Starting her career as a coffee girl for Women's Weekly with no grand plan and no real aspirations, Ita Buttrose was the first to do many things other women before her had not done. She was the first woman to be appointed to the News Limited Board and was the Editor for Cleo magazine, the first offshoot for the Packer empire.

This morning she was the keynote speaker at Business Chicks, a networking event founded by entrepreneur Emma Isaacs. As I sat at a table hosted by PWC and next to two inspirational women; Melissa Bridge (founder of GXY Search) and former Jimmy Choo CFO and now an executive at PWC, Chelsie Harris, I was interested in what Ita had to say. Having not watched the telemovie about her life, Paper Giants, I was aptly impressed by her wit, self-depreciating mannerisms and intelligence.
Daunted by the prospect of another year clicking over, yet excited by the adventures ahead of me and what presents itself as opportunities and fulfilment of lifelong dreams. A birthday they say is to be celebrated, yet I am not sure that many feel the same way year after year once we pass our age-old milestones.

Yes, I will be considered a year older in a matter of days and it is reason for reflection.
Tuesday, 21 August 2012

Do we all wake up the same way?

I am not sure about today. You know, when you wake up and your sleep wasn't particularly restful, then you go to work and for a second, you have to remember why you are actually there.

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