Marketing Blog Posts - Author Mellissah Smith - Page 80

Blog Author Mellissah Smith - Page 80

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Doing anything live can be quite daunting, but as I soon realised yesterday after appearing on a radio program for 15 minutes presented by Narelle McGeoch and Andrew Goodman-Jones, I really can talk under water. Well, at least on the topic of business.

When asked the questions about my business and marketing in general, I found it really easy to communicate the good, the bad and the ugly experiences I have had over time.

Starting a business at 25 is quite naive really, unless of course it is a technology company or perhaps a restaurant. When you think about the industry of marketing consultancy, people pay for experience. They want to know that the person who is managing their marketing needs actually has experience in marketing and hopefully has a few successes and failures under their belt. The latter being the most important because that's where you learn your real lessons.

I made so many mistakes particularly in my first 5 years of owning a business. I had learnt from "old school" leaders who were more like dictators and less receptive to a caring and nurturing work environment. Back then, you either sunk or swam and if you swam, you were given more and more responsibility.

So, when I first started my business, I didn't invest heavily in my team. In fact, I was terrible. If I was totally honest with myself (like I was on radio yesterday), I was of the mind-set that if you paid someone a salary, then they just need to get on with it and do their job. No complaining.

In fairness, I had no-one that really guided me and for quite some years, I found myself happily working from a different office to my staff in Queensland and small team in Sydney. I enjoyed not having people ask me questions. It was total bliss. Besides that, I could go out for long lunches without feeling guilty - something I loved to do on Friday's. Very old school huh!!!

Then one day, I had a moment where it all became clear. That is not how you get a high performance team. By investing in your team and understanding what they want to achieve out of life as well as work, you will attract the right people and keep them.

As a business owner it is also important to understand your shortfalls. I have many - I can't lie. Some of my shortfalls are that I am always thinking ahead but when you have an entrepreneurial spirit like that, you need to make sure your number 2 is the complete opposite.

Others shortfalls include:

  • I am a perfectionist and that's hard for everyone around me, but great for clients
  • I do too many things at once and am working really hard to do one thing right before moving on to the next
  • I have to go away and think about things before making really hard decisions because my first thoughts are not always the right ones
  • I don't have enough time in the day to do everything I would like to do
  • I care too much about people - and this is possible.

It was great to walk back down that road yesterday and talk about how much I have learned from my mistakes.I am quite proud of my journey and know that because I wasn't afraid to take it, I have become a much better version of myself and I have a fairly good story to tell.

The other question that was asked was about what small businesses should do with their online strategy. It is really important that small businesses focus on "Content Driving Connections" because this is the only way to steer your online strategy and reap the branding and financial rewards. If every small business owner placed those words on their screen savers, and remembered it every single time they went online, you would find that the success of their online strategies would be not only more sustainable but a better return on investment.

Sunday, 02 September 2012 18:38

How do you manage your social media profile?

In light of the past week whereby a person who is on television on occasion has been admitted to hospital after reportedly trying to take her life, the question of managing social media profiles is now on everyone's lips.

Cyber bullying exists but often its the ones that cry that they have been bullied, that have infact in some shape or form contributed to the situation. There is a social media protocol and simple solution to most things. "Block" exists and if you ever want to not read something being said, it simply takes you a few seconds. Secondly, never feed the situation - and that goes online or offline.

In the case of Charlotte Dawson, it was her blatant put down of New Zealand, her place of birth, that started the ball rolling.
Today is my birthday. I have finally turned 39, a number that I have been using for quite some time, just to get use to it.

I woke up unexpectantly at 3am and have stayed awake ever since. Instead of going back to sleep, I looked out my window and soaked up the view of the parkland. I don't think I have ever seen it at 3am before. It was beautiful, peaceful and the perfect setting to the start of a new year in my life.
Saturday, 25 August 2012 17:38

What is a #hashtag got to do with Twitter?

Yesterday at a breakfast hosted by Business Chicks, hundreds of women tweeted quotes from guest speaker Ita Buttrose.

The hashtag was #businesschicks and #itabuttrose. It's impact was for all to see, as the event was trending somewhere in the social media sphere and people who had never heard of Ita Buttrose from all over the world, were joining the 'trend' and retweeting tweets related to her speech. Such is the power of a #hashtag and of course, my favourite social media platform, Twitter.

What is a hashtag?

A #hashtag is a symbol or a metadata tag used on microblogging social networking sites Twitter, and Google that is followed by a keyword phrase without spaces. It ties the conversations of different users into one stream, which you can find by searching the hashtag in Twitter search or by using a third-party monitoring tool like HootSuite.

All tags are case insensitive and can become trending topics if enough people start using it and virally spending the 'word'.

When trending goes viral

A hashtag can go viral very fast. Take for instance the re-launch of Big Brother. The tweeting went ballistic on Twitter and many popular tweets were displayed during the show. The hashtag #BB trended through the entire episode. Just like when #thevoiceau was on. It trended as did all of the judges. Who didn't tweet something about #joelmadden #keithurban #seal ?

What can small businesses do to get their messages across on Twitter with hashtags

It's hard to judge, but popular hashtags for small businesses are: #smallbusiness #entrepreneur #inspiration #success - make up your own one but make sure it is clever and you never know where it may go.

The reality is that on Twitter or any other medium it is not critical to 'trend' on a topic. What is important is the information that communicate and the story that those 160 characters tell.

Friday, 24 August 2012 14:13

Ita Buttrose salutes Business Chicks

Ita Buttrose is not only one of Australia's highest profile businesswomen, she is someone that I think most women would love to sit down and have a coffee with, me included. Starting her career as a coffee girl for Women's Weekly with no grand plan and no real aspirations, Ita Buttrose was the first to do many things other women before her had not done. She was the first woman to be appointed to the News Limited Board and was the Editor for Cleo magazine, the first offshoot for the Packer empire.

This morning she was the keynote speaker at Business Chicks, a networking event founded by entrepreneur Emma Isaacs. As I sat at a table hosted by PWC and next to two inspirational women; Melissa Bridge (founder of GXY Search) and former Jimmy Choo CFO and now an executive at PWC, Chelsie Harris, I was interested in what Ita had to say. Having not watched the telemovie about her life, Paper Giants, I was aptly impressed by her wit, self-depreciating mannerisms and intelligence.
Daunted by the prospect of another year clicking over, yet excited by the adventures ahead of me and what presents itself as opportunities and fulfilment of lifelong dreams. A birthday they say is to be celebrated, yet I am not sure that many feel the same way year after year once we pass our age-old milestones.

Yes, I will be considered a year older in a matter of days and it is reason for reflection.
Tuesday, 21 August 2012 08:10

Do we all wake up the same way?

I am not sure about today. You know, when you wake up and your sleep wasn't particularly restful, then you go to work and for a second, you have to remember why you are actually there.

There is absolutely no rest for the wicked!

An action packed weekend, filled with laughter, good friends, great food and a few bottles of french Bordeaux, it is fair to say, I am ready to get my teeth sunk in to the week ahead.

While it may seem all fun and games, it isn't always and is definately dependent on how you look at it.
Figures released last showed the worst retail growth in fifty years as consumers deserted shops again in the end of financial year sales.

The 1.6 per cent annual rise in spending is the worst result since 1961-62 - an era when there were no credit cards and shoppers used pounds, shillings and pence.

The Bureau of Statistics revealed sales for the normally strong month of June had fallen by 0.1 per cent, following an 0.6 per cent drop in May.

Here's my take...
Saturday, 18 August 2012 09:40

Jodie Foster: How to really communicate

I am not sure about you, but Jodie Foster is one of my all time favourite actresses. For me, she is an actress with integrity, talent and professionalism. Never has she sold her soul for a role and she is always the first to stand up for her friends. First it was Mel Gibson, then it was Robert Downey Jnr and now it is Kristen Stewart.
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