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Marketing Eye Blog Author: Mellissah Smith - Page 80

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Blog Author Mellissah Smith - Page 80

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 29 April 2012 16:49

Is working hard a crime?

If one more person has the conversation with me this week, that I need to stop working hard, I will SCREAM.

This built up emotion from people with all the good intentions of the world, opting to tell me that I should not be working so hard. I am frustrated, confronted and in desperate need of explaining myself so that hopefully good natured people understand that some things require work.
John Gray has written quite a few books on relationships and millions of women around the world have read them avidly. No wonder women tend to be better leaders statistically when they actually reach the top jobs, then their male counterparts.

Gray has a book, Mars and Venus on a Date which basically is a guide to navigating the 5 stages of dating to create lasting relationships.

If you bare with me, you will see how this can relate to relationships with employees that are looking for the perfect job. Particularly essential reading for small business owners.
Friday, 27 April 2012 11:48

How to inspire your team

Most entrepreneurs know when they can 'turn it on' and become an inspirational leader, but for many, there are a select few employees that actually get to see you 'live' telling your story. Afterall, your entire team often do not accompany you to a public speaking events and usually only management get to know your new ideas when its raw and at its most exciting point - you know when haven't been battered down by reality like financials or ability to execute.
Do you have someone or something that is a benchmark to you?

I have a couple; personal and professional.
A wake up call for me wasn't so dramatic. In fact it was something that I hold dear to my heart and appreciate more than the words that were written.
It's a statement that has finality but how much of it is true?
Today, I am reminded yet again why start-ups fail.

I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.

They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.

I asked all the normal questions;
It's not often that a really cool and rewarding job becomes available, but with an exciting company like Marketing Eye expanding into the US - there seems to be an abundance of opportunities.

We are looking for a dynamic, really talented, Marketing Manager who not only can write a strategy, but can implement it with ease. A creative knack to keep our creatives in line would also be super handy, along with a firm understanding of social media, direct marketing, advertising, branding and promotions.
Monday, 23 April 2012 12:41

Designer offices = Productive Teams

A couple of year's ago, I had the privilege to meet the owners of a Swedish company, Bolon. They design the most magnificent floor coverings and recently did a co-branded range for Missoni that is stunning.

This picture is of an office space in New Dehli, that was put together with Bolon's Indian resellers Spacebiz.

Imagine if your staff came to work each day in an office just like this. How inspiring. Immediately, no matter how their day was going, they would come to life and be more creative than ever. What do you think?
Monday, 23 April 2012 11:57

Favourite drink + Brand

Do you remember where you were sitting when you decided a particular drink was your favourite? I bet you do! Favourite drinks often are the biggest way venues can promote their wears because if you like a particular drink at a said club, bar, restaurant - chances are that you will talk about it for years to come.

Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.

What's yours?
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