Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Leadership and succession planning go hand in hand for most small businesses. If you are a founder of a small business, it's always  important to earmark who in your organisation is going to lead your company, reinvigorate your staff and your product or service, and create fresh blood that catapults your business to heights you never imagined possible.
I met with a friend of mine who is an absolute genius. You know the type, a kindof Bill Gates clone that has peculiar habits but is as smart as they come. What struck me as surprising is that he is an avid reader of cold reading books. Surprising because I would have thought that he would think body language books are a bit beneath his 'genius'. Obviously not.

Actually, he reads cold reading and body language books in the dozens. The other week, he bought a whole host of new body language books and has no doubt already read them from start to finish. Sitting with him for a chat is extraordinary because he is so bright, but also because he is absolutely fascinating with his passion for knowing more about why people do what they do. He likes the idea that he can read people which no doubt has made him a lot of money over time. Important if you are in the business of dealing with people and you need to know what they are thinking to make better decisions yourself.
"It's a lack of faith that makes people afraid of meeting challenges, and I believe in myself." Muhammed Ali

When you look at a top sportsmen or women, they have two things that resonate with entrepreneurs; the first is the desire to be the best, and the second is that they believe in themselves enough to win.
Smirking to myself, I typed onto twitter a response to a girlfriends tweet about whether or not I would be going on extended travel after a business conference in Instanbul, Turkey.

In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.
Have you read the book "Never Eat Alone"? It's a great read and I remember picking it up at a Vegas Airport Bookstore and not putting it down until I got to the last page.

Today, I had lunch with a girlfriend. She is super smart, entrepeneurial, full of life and just a wonderful person.

I met her in Houston at a business conference and got to know her over a week because she was good friends with a friend of mine. Actually, our mutual friend insisted that we meet and catch up. Which we did and have never looked back.

Her name is Michelle Carden and many people may remember her when she gained profile and respect for building a very big company in Australia and selling it off for millions.

She sent me a text this morning to see if I was available for lunch. I hate doing lunch during the work week because it takes me away from my beloved computer, but she said she had some feedback on my IM for me, so it really was in my best interests to go.

5 Minutes with Michelle is worth a fortune. If you don't become so inspired that you are literally jumping up and down on your chair, you are certainly getting insight into her brilliance as a business woman and as a human being.

She is dynamite. Her energy is completely contagious and she has so many business ideas up her sleeve, that I am surprised how she can possibly walk around.

What I learnt today was simple; A lunch date with someone can change your outcomes.

She gave me some advice that superceded that of everyone who has been speaking to me about my Information Memorandum to date. Now, I have taken that advice, raced back to the office and I am straight back to work.

Thanks Michelle. You rock!

Putting it out there again!

This blog is getting more and more personal, but through sharing real life experiences, entrepreneurs and business leaders are hopefully able to gain some insight into what makes an entrepreneur tick, mistakes that some of us make and some real life business goings-on that affect us in so many ways.

Last week, I sent my Information Memorandum out to a number of my friends. When I say friends, they are business leaders, and some of them are in the most successful 50 business people in Australia. The first lot of feedback was awesome. Immediately I was put on a high with positive comments and encouragement.

Yesterday, I received from 3 different parties some constructive feedback; Information Memorandum is too long, you need to have the financials in the IM, covering letter needs to say what the financial upside is and where's the Gantt Chart?

While the financial projections have been done for 5 years, I was told by a couple of parties that you only send this in the second contact after the person/company has read the IM. So, I have held off on this. I was also notified that I only need 3 years, but I am a bit confused because it is a 5 year plan. Not sure who to listen to here.

The Gantt Chart and manuals are all complete, but as with the financials, I was told not to send this through in the first instance.

There are so many differing opinions that it is hard to work out which direction to take. Perhaps a bit of everything is worthwhile taking into consideration afterall, these people do this everyday. Like most things, it is subjective to the person looking at the IM.

In any case, it was my first piece of constructive criticism which set me back momentarily and had me second guessing as to whether I should have sent it out without taking it to someone and going through it page by page.

Overall, I am happy with the result, but feedback should always be considered and if you put yourself out there, then you have to expect sometimes you won't like what you hear.

Tuesday, 13 March 2012 11:06

Top 5 Reasons Why Entrepreneurs Get Down

13 years as an entrepreneur has ensured that I have seen many things; the highs of business, the lows of business, the joy of winning a big account, the butterflies in your stomach when something goes wrong, staff come and go, lessons learnt and some that kept on repeating themselves until finally I woke up or didn't, business associations that excelled through a mutual sharing of trust, respect and benefits, business relationships that sour, bad debts, innovation, dreams that fall apart, pinching myself because I felt so lucky to have the life that I live, fatigue from working too hard, eye off the ball moments and so on.

We have all been through it in one way or another.
Monday, 12 March 2012 17:47

Are you a needy employer?

Needy is probably the wrong word. It's more like, are you an employer who knows how much you need your employees?

I am. My employees rock. They are the heart and soul of our business. They work darn hard and as a former employee and now editor of a top business magazine once said to me, "if you work for Marketing Eye, you really work".

It's certainly no holiday. Clients are everything. This is drilled into every single person who works for Marketing Eye over and over again.
Sunday, 11 March 2012 15:50

There's easier ways to be heard

Crapola. Something isn't working. Not sure what it is, but I have a fair idea. Bit busy to fix it though.

Sound familiar?
For months, I have sat in fear that my Information Memorandum to raise money for expansion into the US market would not be well received.

In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
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