Blog Author Mellissah Smith - Page 78

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
A wake up call for me wasn't so dramatic. In fact it was something that I hold dear to my heart and appreciate more than the words that were written.
It's a statement that has finality but how much of it is true?
Today, I am reminded yet again why start-ups fail.

I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.

They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.

I asked all the normal questions;
It's not often that a really cool and rewarding job becomes available, but with an exciting company like Marketing Eye expanding into the US - there seems to be an abundance of opportunities.

We are looking for a dynamic, really talented, Marketing Manager who not only can write a strategy, but can implement it with ease. A creative knack to keep our creatives in line would also be super handy, along with a firm understanding of social media, direct marketing, advertising, branding and promotions.
Monday, 23 April 2012 12:41

Designer offices = Productive Teams

A couple of year's ago, I had the privilege to meet the owners of a Swedish company, Bolon. They design the most magnificent floor coverings and recently did a co-branded range for Missoni that is stunning.

This picture is of an office space in New Dehli, that was put together with Bolon's Indian resellers Spacebiz.

Imagine if your staff came to work each day in an office just like this. How inspiring. Immediately, no matter how their day was going, they would come to life and be more creative than ever. What do you think?
Monday, 23 April 2012 11:57

Favourite drink + Brand

Do you remember where you were sitting when you decided a particular drink was your favourite? I bet you do! Favourite drinks often are the biggest way venues can promote their wears because if you like a particular drink at a said club, bar, restaurant - chances are that you will talk about it for years to come.

Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.

What's yours?
Sunday, 22 April 2012 17:28

Are entrepreneurs missing the point?

We think we have it all - a good business, people who follow us and even some who say they are inspired by us, yet have we really got it all sorted?

Entrepreneurs are unique. They have drive that comes from an inner place that very few people understand. Instead of laying in front of the television every night, entrepreneurs usually pick up their ipads or a good book and learn about how other entrepreneur became successful. Coffee on the go is essential and sitting still for too long usually means that there is something going wrong - or at least entrepreneurs think this is the case.
Thursday, 19 April 2012 15:08

The future of marketing

Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want to eat. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind authorisation. You are at the dispenser, and your choice pops out. You open the wrapper and start eating.

Thursday, 19 April 2012 06:53

Why being a young entrepreneur is easier

When I was younger, things were so much easier. I started my first business, Insomnia, when I was just 25 years old. I didn't have a care in the world and I had way more confidence in my capabilities than what perhaps was a reality. I truly believed that I could do anything, go anywhere and achieve what others may think is unachievable.

As you ride the wave of being an entrepreneur, one thing sticks out. No matter how enthusiastic and positive you are, there is a wave of excitement that at times diminishes. That does not mean that you give up or even want to give up - but it does mean that life is not all a rosy 100% of the time.
Wednesday, 18 April 2012 16:17

How to recession proof your business

After chatting to one of the top Hedge Fund Managers in Australia last week about the state of the economy and where it is heading... I got thinking – is my business recession proof?

 The European market isn’t getting any better and in fact, it is expected to get a lot worse. Greece is battered by recession, debt and now a snow storm and the recession in the Eurozone is one of the deepest recessions on record.

 The US – well that’s another story. But debt levels are higher now than they were in the 1920’s recession. Much higher. No wonder people are stopping their shopping sprees and thinking twice before buying a new set of golf clubs or another pair of Jimmy Choos.

As small business owners, we have a lot to think about. If you are anything like me, I think about what I should do and often only get to do a few things off my list because there is always something else that pops up. Thinking about your business and how equipped it is to survive a further downturn is not only smart, but critical if you want to survive- yet while many of us think about these things, how many of us actually do something about it?

 While over-hyped valuations are still going crazy in the market similar to the dot com boom (Instagram!!), the property and the mining booms – we all know that what goes up must come down. But as small business owners we cannot afford to go down with the economy.

 Here are some things all small business owners should look at:

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