Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Have you read the book "Never Eat Alone"? It's a great read and I remember picking it up at a Vegas Airport Bookstore and not putting it down until I got to the last page.

Today, I had lunch with a girlfriend. She is super smart, entrepeneurial, full of life and just a wonderful person.

I met her in Houston at a business conference and got to know her over a week because she was good friends with a friend of mine. Actually, our mutual friend insisted that we meet and catch up. Which we did and have never looked back.

Her name is Michelle Carden and many people may remember her when she gained profile and respect for building a very big company in Australia and selling it off for millions.

She sent me a text this morning to see if I was available for lunch. I hate doing lunch during the work week because it takes me away from my beloved computer, but she said she had some feedback on my IM for me, so it really was in my best interests to go.

5 Minutes with Michelle is worth a fortune. If you don't become so inspired that you are literally jumping up and down on your chair, you are certainly getting insight into her brilliance as a business woman and as a human being.

She is dynamite. Her energy is completely contagious and she has so many business ideas up her sleeve, that I am surprised how she can possibly walk around.

What I learnt today was simple; A lunch date with someone can change your outcomes.

She gave me some advice that superceded that of everyone who has been speaking to me about my Information Memorandum to date. Now, I have taken that advice, raced back to the office and I am straight back to work.

Thanks Michelle. You rock!

Putting it out there again!

This blog is getting more and more personal, but through sharing real life experiences, entrepreneurs and business leaders are hopefully able to gain some insight into what makes an entrepreneur tick, mistakes that some of us make and some real life business goings-on that affect us in so many ways.

Last week, I sent my Information Memorandum out to a number of my friends. When I say friends, they are business leaders, and some of them are in the most successful 50 business people in Australia. The first lot of feedback was awesome. Immediately I was put on a high with positive comments and encouragement.

Yesterday, I received from 3 different parties some constructive feedback; Information Memorandum is too long, you need to have the financials in the IM, covering letter needs to say what the financial upside is and where's the Gantt Chart?

While the financial projections have been done for 5 years, I was told by a couple of parties that you only send this in the second contact after the person/company has read the IM. So, I have held off on this. I was also notified that I only need 3 years, but I am a bit confused because it is a 5 year plan. Not sure who to listen to here.

The Gantt Chart and manuals are all complete, but as with the financials, I was told not to send this through in the first instance.

There are so many differing opinions that it is hard to work out which direction to take. Perhaps a bit of everything is worthwhile taking into consideration afterall, these people do this everyday. Like most things, it is subjective to the person looking at the IM.

In any case, it was my first piece of constructive criticism which set me back momentarily and had me second guessing as to whether I should have sent it out without taking it to someone and going through it page by page.

Overall, I am happy with the result, but feedback should always be considered and if you put yourself out there, then you have to expect sometimes you won't like what you hear.

Tuesday, 13 March 2012 11:06

Top 5 Reasons Why Entrepreneurs Get Down

13 years as an entrepreneur has ensured that I have seen many things; the highs of business, the lows of business, the joy of winning a big account, the butterflies in your stomach when something goes wrong, staff come and go, lessons learnt and some that kept on repeating themselves until finally I woke up or didn't, business associations that excelled through a mutual sharing of trust, respect and benefits, business relationships that sour, bad debts, innovation, dreams that fall apart, pinching myself because I felt so lucky to have the life that I live, fatigue from working too hard, eye off the ball moments and so on.

We have all been through it in one way or another.
Monday, 12 March 2012 17:47

Are you a needy employer?

Needy is probably the wrong word. It's more like, are you an employer who knows how much you need your employees?

I am. My employees rock. They are the heart and soul of our business. They work darn hard and as a former employee and now editor of a top business magazine once said to me, "if you work for Marketing Eye, you really work".

It's certainly no holiday. Clients are everything. This is drilled into every single person who works for Marketing Eye over and over again.
Sunday, 11 March 2012 15:50

There's easier ways to be heard

Crapola. Something isn't working. Not sure what it is, but I have a fair idea. Bit busy to fix it though.

Sound familiar?
For months, I have sat in fear that my Information Memorandum to raise money for expansion into the US market would not be well received.

In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
Life is to be treasured. Every moment that we live and are surrounded by wonderful people who love and care about us, we should take time out to appreciate it.

My cousin's husband, a father of 3 beautiful children, decided to unexpectantly end his life today. As you can imagine, his family is devastated. We all are. He was such a wonderful man, who loved his family dearly and was full of spirit. Now, he is gone and only his memories remain.

Mental health is a real issue in our community. I started to think about the number of people, who I know who have chosen to take their own lives. Unfortunately, I can't count them on my hands as there have been too many. Yet, for some reason, we still are not doing enough. We should all do more to help those around us deal with depression.

If you have a family member or a friend who is down, be there for them. Support them even though you may feel there are other things you would prefer to do. Encourage them to seek help and give them an ear when they want it.

Life is precious, and suicide can happen to anyone.
Bill Gates dropped out of college to start Microsoft.

Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.

Donald Trump faced personal bankrupcy at one stage taking risks.

So, is moving to the US and starting Marketing Eye, such a risk afterall?
Thursday, 08 March 2012 08:18

Does sex sell?

We are all sexual beings. True.

And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.

But, does it still work?
Wednesday, 07 March 2012 16:08

Is a gentleman a thing of the past.

The last two men I have dated have been lovely guys. Wonderful in fact. Both over 50 yet neither opened the door for me until I made it clear that my expectation is that I believe that men should always open the door. I know this is old fashion in so many ways, but when you have always experienced men that are gentlemen, it's hard to settle for anything less.

It's like if an old lady is standing on a bus - someone should stand up and let her sit. Or a pregnant lady who needs to go to the restroom - you should always let her go first.

I can't criticise people for not opening the door, or eating before the host sits down to dinner or not placing their knives and forks together when they have finished a meal. The reason being is that too many people don't do this anymore. The more I travel, particularly in the US, the less I see people using old fashion manners in their every day lives.

Women have a lot to answer for this and I am sure that men find it hard to ascertain who to open a door for and who not to. I am sure most men don't mean it, and no doubt there are a lot of women out there with poor manners to, but in this day and age, can we really identify a common global manners protocol that every person should adhere to?

The English are always good with their manners and Europeans are very good also. I was out with some Formula One Drivers on the weekend, and all of them opened the door, walked on the outside of the women they were with and in every way were gentlemen. It was such a refreshing thing to experience.

What's your thoughts? Do you think that men being gentemen are a thing of the past? Is bad manners exclusive to people outside of Europe and the UK?

In business, what is the protocol? I always allow the client to sit down first, and whether it is male or female, I try to open the door for them as they are leaving. What other ways can business leaders show good manners?
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