Blog Author Mellissah Smith - Page 76

Interning at Marketing Eye is no easy task, but is often rewarding and highly valuable in the competitive job market - many of our superstar marketing and graphic design interns have ended up securing paid work for us.

While we've heard horror stories of other agencies taking advantage of their interns by making them fetch coffees or run personal errands, Marketing Eye invests time in our interns and arms them with requisite knowledge that will help them stand out of the crowd. 

Want to nail your own marketing internship, or feeling nervous about starting a new one? Check out our pointers below. 

Source of image: Kissmetrics

The old adage "two heads are better than one" can be the most costly decision a small business owner can ever make especially when it comes to marketing campaigns.

Canberra, ACT. The city is rarely, if ever, associated with tourism. Politics, public servants and pornography are usually what springs to mind when its name is mentioned.

But not for hundreds of guests last weekend, as Australian Capital Tourism hosted a second round of recruits who were shown the much-maligned city's hidden secrets in an attempt to overthrow its image problem. More than 30,000 everyday Australians applied for a free getaway to the nation's capital, with only 500 selected for the massive famil. The catch? We were all selected on the strength of our social media presences and had to share our experiences with friends and followers online.

Marketing Executive $65,000

Melbourne based

Marketing Eye is an innovative marketing consultancy firm that has offices in Australia and the US.

We are looking for an energetic and career-orientated Marketing Executive who shares the vision to bring the best marketing advice and solutions to small businesses in Victoria.

While we will train you on how to work with a number of small businesses across various industry sectors, we are seeking someone who has experience in marketing as well as a passion for it. You must have at least 3 to 4 years’ experience in marketing to apply for this position. And there is a real reason for this - our clients need to know that you have both succeeded and failed in marketing campaigns in the past and can extend that experience to future marketing campaigns conducted on behalf of our clients.

That age old battle - the ego vs the heart - is more relevant now than ever to us marketeers and anyone directly involved in business development. It dictates how you speak to the people you need to be speaking to; how you capture their attention and it applies to every communication you put out there – online, direct mail, posters, brochures, social media.

The thing is though, with everyone communicating to everyone else - shouting, pitching and bargaining for a share of the market - it can be hard, defeating and infuriating for those of us running ethical business operations to compete with ‘get rich quick’ and ‘lose 7kg in 7 days’.

It feels like the birth of the sweeping social media phenomenon occurred just five seconds ago, with Pinterest’s viral growth to dizzying heights, Facebook’s takeover of Instagram and Twitter launching the new network, Vine.

The new medium is continuing to grow and evolve, spawning a new phenomenon of its own: visual social media.

Like moths to a flame, humans are innately drawn to visual elements including images, photographs and sensational design. As more of us are increasingly mobile and engaging with social media on smartphones, viewing an image is far less tedious than squinting to read a few lines of tiny text on a moving train.

An extraordinary thing happened yesterday. I arrived at a client meeting and was greeted by their inhouse / incumbent agency and felt like I had walked into a one-woman war zone.

It was suppose to be a meeting whereby both parties worked together on different projects to accelerate the growth of a company, working on the strengths of each agency - but it didn't quite go to plan.

Firstly, this woman walked into the room, didn't acknowledge me at all and sat down and started typing away on her computer. After 10 minutes, she was faced with having to be introduced to me and as she shook my hand, she nearly broke it. I hear men say that this happens with people who try to make a statement, but in 14 years of business, this has never happened to me. I have never met a woman who has shook my hand so aggressively that my fingers turned blue.

My first thought was about how the meeting was going to unroll and whether it was worth me being there.

It's Friday... and most of us are in need of a motivational talk. Watch this video by Kid President for a dose of Friday morning inspiration!

As business owners and managers in an ever evolving world, our jobs become more challenging every day – every hour – to cut through clutter and make consumers notice our message.

How many times do we find ourselves repeating what we say to co-workers to get a message across?  For most of us, this isn’t a reflection of how we’re gauged as professionals or individuals but 95% attributable to the ‘151 rule’.

They say a person needs to hear new information at least three times before it registers into his/her mind for immediate recollection.  This has been taught over and over again to us and you can test it by saying aloud a new name you come across three times consciously.

When you target a market with a specific message the same rule applies, all except your target isn’t one person and those three times won’t cut it.  It’s all about repetition.  You have no control over which people are listening at what time of the day - so the logical bet is to be accessible and available 24/7/365.

Four minutes. That’s how long it took for the first Twitter advertiser to bid on “power outage” as a search term after the lights went out at the New Orleans Superdome.

It also didn’t take long for cookie giant Oreo to respond to the now-infamous #superbowlblackout, spawning more than 13,000 re-tweets and nearly 5000 favourites.