Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 30 May 2012 22:21

What has Prince got that you haven't?

A post of Facebook by my best girlfriend of more than 20 years, about an upcoming Prince concert, had me tormented. Why? Because concerts for me are usually best heard on a DVD or somewhere I can have sound control. I sound like a 'Nanna' but load music usually gives me headaches and although I love music, I tend to love silence a little more.
Last week I was walking past this billboard in Munich and it really stood out. Mainly because of its size in the centre of town, but also because of its simplicity and edgy connectivity. What do you think of this Adidas Billboard?
Wednesday, 30 May 2012 09:51

Has Facebook Lost It's Cool?

There are 10 968 120 Facebook users in Australia accounting for 51.58% of the population - so why then, do I receive a call from Facebook to sell advertising from Malaysia.

Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
Tuesday, 29 May 2012 16:46

Why GMAIL is not for business

As per usual, our website is flooding Marketing Eye with leads - so many in fact, that we are turning companies that are not a good fit away.

My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.

After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.

Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
Tuesday, 29 May 2012 14:46

How to define your target audience

Driving down the streets of Munich, I looked ahead to see three vehicles in a row. It immediately had me thinking - what makes one car stand out from the rest when every car has a purpose?

Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.
Have you ever noticed that the most successful people don't talk about how good they are?

In business, I am constantly meeting people who tell me how great they are. Women that sprout, "I won this award and that" and men that tell you how much money they want you to think they make.
Wednesday, 23 May 2012 08:19

Websites that save lives

The thought of travel right now has a major downside. It usually starts - and ends for that matter with airlines and lost luggage. I cannot remember how many times in the past 5 years that my luggage has gone awol. At least every second international flight. Given that I fly only with Oneworld and Delta Airlines these days, that says something.
Sunday, 13 May 2012 09:55

What We Can Learn From Our Mothers

In Australia, it's Mother's Day today.

A day that we show appreciation for our Mother's and tell them how important they are to our lives.

My Mother is an interesting woman. She is highly religious, has an incredible sense of resilience and shows compassion to people around her like no-one I have never seen before.

As a child, I remember looking up to her. I loved that she wasn't showy like some other people's Mother's and that she always stood in the background, quiet, yet very supportive. She was the type of Mother that would bake a cake, pop into the school unannounced and give a slice to each of the kids in our class so that they could enjoy her delicious baking for morning tea. Knowing that I had a phobia of eating food out of a lunchbox, she also use to drive 10 kilometres to drop me off fresh lunch, or my favourite fish and chips, on days when the canteen didn't operate - so I would not starve.
Saturday, 12 May 2012 14:56

What TWEETS me off!

Twitter is awesome for business. Seriously awesome. Even this week, a new client signed with Marketing Eye on $24,000 for the year via following me on Twitter. I love it! A small investment in time for a great return. It helps promote the Marketing Eye brand globally, encourages people to go to our website, increases the number of people who read our marketing blogs and engages at a level that 10 years ago, we would not have been able to do.


But, there are a few things that annoy me about twitter.
Wednesday, 09 May 2012 07:43

21 Traits of a Successful Entrepreneur

I woke up this morning at 3.30am and could not stop thinking. My brain was on overload. All I could think about was business.

Expanding a business internationally is not exactly the easiest task to undertake. It requires a lot more work than you think and some serious planning.

When a person has a big business goal, it can be all-consuming. It's a 24 hour, 7 day a week gig. And when you put that sort of effort into something, you are looking for one hell-of-a-return. I know I am!

Most entrepreneurs think about the end goal. What is it that they are trying to achieve. Then they work back from there. What steps need to be taken to achieve this goal.

To me, this is the norm, but what sets one successful person apart from the run-of-the-mill entrepreneur can often come down to a set of traits. So, what traits make a successful entrepreneur?

21 Traits of a Successful Entrepreneur

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