Blog Author Mellissah Smith - Page 2
Mellissah Smith
Leveraging the Power of AI: Transforming Workforce Management in Contact Centers
In the realm of contact centres, where delivering exceptional customer experiences while maximizing operational efficiency is paramount, the power of artificial intelligence (AI) has emerged as a game-changer. As contact centres strive to enhance their workforce management (WFM) strategies, AI has become the driving force behind transformative change. By harnessing AI-powered solutions, contact centres are transforming the way they operate, unlocking new levels of optimization and performance.
- marketing campaign
- marketing advice
- Marketing Eye Blog
- marketing eye
- marketing
- customer service
- customer focus
- analytics
- user experience
- contact centre
- chatbot
- Artificial Intelligence
- AI
- workforce management
- WFM
- demand forecasting
- scheduling
- realtime monitoring
- virtual assistants
- predictive analytics
Why Patience Pays Off: The Importance of Nurturing Leads Over Time
As a business owner or marketer, it's easy to get caught up in the excitement of generating new leads, as after all, new leads are the lifeblood of any business, representing potential to contribute to your bottom line. However, it's important to remember that not all leads are created equal, and not all of them are ready to buy from you right away. Patience and persistence are required by markets to developing relations with potential customers, nursing them over time to become paying customers.
- marketing eye aus
- Marketing Eye Blog
- lead generation
- marketing advice
- sales cycle
- marketing audience
- trustworthy
- marketing eye
- Marketing Blog
- marketing
- audience
- growing a business
- relationship building
- marketing strategy
- trust and credibility
- conversion rates
- Marketing ROI
- patience
- effective tips
- segment audience
- valuable content
- multiple channels
- measure results
10 Tips for Dealing with Difficult People in the Workplace: Understanding the Psychology Behind Their Behaviour
Interpersonal conflicts are common in every business environment. Dealing with difficult people is an inevitable part of the workplace, and can be challenging, particularly when they constantly talk over you, one-up you, and don't respect what you say. Such individuals can be aggressive, dismissive, unresponsive, or just plain rude. When they dominate conversations, belittle your ideas, or refuse to acknowledge your contributions, it can make you feel devalued, frustrated, and even demotivated.
Understanding the underlying psychology behind their behaviour can give you a different perspective and help you develop effective coping strategies. By acknowledging their motives and learning how to respond to their behaviour, you can assert yourself confidently and maintain your composure. This not only improves your work environment but also helps you build stronger relationships with your colleagues, customers, and clients.
- marketing eye
- Marketing Eye Blog
- marketing strategy
- difficult people
- behaviour
- marketing
- professional services
- Support team
- professional development
- interpersonal conflicts
- workplace challenges
- psychology
- coping strategies
- boundaries
- assertiveness
- active listening
- communication
- collaboration
- realistic expectations
- professional help
Bad Customer Service: When The Customer Needs a Revision Mirror
We’ve all been there. When we’re tired, your meal takes longer than you feel it should, or simply, you are frustrated with something that you deem to be basic but becomes very hard. I’m guilty of being “that” customer who desperately needs a revision mirror in that moment and have placed the blame on innocent customer service agents who are simply just doing their job.
Bad customer service is one thing, but quite often the actual customer needs to look in the mirror and see themselves.
How I’m Becoming a Higher Performing Marketer
For the past 8 months, I have been going to pilates. It’s something that I never did more than ‘on occasion’ for most part only when I arrived from a long-haul flight from Melbourne to Los Angeles. The hangover from the past few years has slowly disappeared and after the first quarter last year, I started to rethink life.
How to crush it in marketing using Robotic Marketer and ChatGPT
Quite simply, companies will crush it if they use a combination of Robotic Marketer for marketing strategy, identifying content lines and managing performance with ChatGPT to write content required to execute the marketing strategy.
Lessons From a 30-year Sales Veteran for Every Marketer
Last night, as I sat at the Grand Hyatt Hotel bar waiting for my meal, I started to chat to the gentleman beside me.
He shared that he was retiring the next day and had been head of Sales for a financial services firm for the past 6 years. Immediately, I knew that it was the perfect time to ask him questions about how sales and marketing works together.
Why marketing consultants in Melbourne are winning globally
There is something that has always struck me about marketing consultants in Melbourne – strategy. There are few marketing strategy consultants in Melbourne that don’t use strategy as the draw card to work with their marketing and branding firms.
How introverts can become great salespeople
I’m an introvert. I know for many that see me on a stage or greeting a new employee, it must be a shock and hard to fathom, but it’s a fact and here’s why.
Marketing Strategies Don’t Implement Themselves
For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.
While you are 414% more likely to be successful with a documented marketing strategy in place according to CoSchedule.com, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.