Blog Author Mellissah Smith - Page 6
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Tuesday, 16 February 2021
How to execute a successful B2B lead generation strategy
The first question we get asked when a new prospect calls our marketing agency is "how do I get more leads?" The answer is simple: Have a B2B lead generation strategy in place and make sure you have the resources and budget to execute it.
Published in
Marketing
Monday, 15 February 2021
What's holding back your performance
The other day, it occurred to me that a newer member of the team was still not doing something very basic in their role. It was simply a way in which emails are written to clients, with specific details pre and post a consultation.
Published in
Management
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Tuesday, 09 February 2021
How mental health affects your work performance
Running a marketing agency, I've seen my fair share of people that have struggled with mental health issues and even struggled with some issues myself.
Published in
Management
Tagged under
Monday, 08 February 2021
B2B marketing for technology companies made easy
At Marketing Eye, we have an entire division that is focused solely on B2B marketing in the technology sector. Having come from a technology marketing background and started my first business solely focused on B2B marketing for some of the world's largest technology companies, it comes as no surprise that technology marketing would be such a huge focus for Marketing Eye.
Published in
Marketing
Friday, 05 February 2021
How to coach marketers to be more successful
If you have ever hired a marketer before, you would know that mostly, they are a different breed. Unlike their sales counterparts, they have less bravo, and as such, need a different approach. Having worked with hundreds of marketers over the years, and more recently, spending time coaching marketing professional in corporations in Australia and the US, I can say firsthand, that coaching marketers to be more successful is all about process.
Published in
Marketing
Thursday, 04 February 2021
What expectations should you have off your marketing resource?
With a new year beginning, many companies are reevaluating their marketing function within their business, and based on the resources available, are setting expectations for their marketing resources.
Published in
Marketing
Wednesday, 03 February 2021
How marketers expect to have a performance review
A performance review often comes with a lot of trepidation, from both parties. When you put marketing, or marketers into the equation, that trepidation is two-fold and often is met with a sense of expectation versus reality and performance reviews can lead to marketers either being motivated to 'do more and be more' or leaving the company.
Published in
Marketing
Tuesday, 02 February 2021
How entrepreneurs are adapting to a new way of thinking
With an abundance of entrepreneurs entering the market, priming themselves for disruption and tackling the incumberants, entrepreneurs the world over are being forced, albeit at times relucantly to adapt to change, and adopt a new way of thinking.
Published in
Entrepreneurship
Monday, 25 January 2021
Why Entrepreneurs Are Seeking Therapist For Cognitive Behavioural Therapy
If you've been told that based on Myers Briggs you have this or that type of personality, you may think that you have derived at an answer to why you are the way you are. After all, many entrepreneurs fall under an A-Type personality profile or at least that's what many of us have thought. A little birdy gave me an insight into the brilliance that is Cognitive Behavioural Therapy and I am absolutely compelled to share.
Published in
Entrepreneurship
Friday, 15 January 2021
The best go-to-market strategy examples
Go-to-market strategies that are well thought through, strategic by nature and research backed have a higher likelihood of success than those that rely on adhoc marketing tactics or old methodologies. Having a good example of a go to market strategy will ensure that you learn from other companies successes and failures, while endeavouring to develop a go-to-market strategy that is aligned to your product launch goals.
Published in
Marketing