Marketing Eye Blog

Marketing Eye Blog

Blog Author Mellissah Smith - Page 98

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 22 December 2011

Killer New Years' Resolutions

Every year, millions of people around the globe make New Years' Resolutions.
Monday, 19 December 2011

All I want for Xmas is...

It's that time of year again and I have to say it has come around far too quickly for my liking.

It's seems that as we get older, the faster the year goes. I remember very well when Christmas used to come around very slowly and the last weeks lead-up to Santa arriving was the slowest week of all.

 

The U-turn in Public Relations: Why the media has to change its ways.

The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.

If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.

Are you the Xmas Scrooge or do you bring joy to everyone around you?
Does going to work mean that you change hats and become a negative, overly opinionated, in-your-face style manager who nags your employees into being so afraid to communicate?
Do you conjure up ways to make others miserable without even knowing it?
Are you too pedantic about detail that you lose sight of the big picture?
December 7 and counting. While most of us have a jam-packed agenda for December with Christmas shopping to be done, parties, last minute things to finish at work, deals to close and family to catchup with, it seems that many small business owners get so caught up in what is going on, that they forget about what the future may hold.

2012 isn't going to be easy. It is predicted that we will see more floods, earthquakes, droughts, heat waves and cold spells as the world's weather patterns show increasing destabilisation but fortunately the world will not end as previously predicted on December 21, 2012.
Today, marketing happens in real time. Anywhere. Anytime.

While one-way communication is almost dead and buried, there seems to be an influx of 'worried' retailers out there who are scurrying to put the latest 'offer' or 'promotion' in everyone's letterboxes.
Thursday, 01 December 2011

Social Media Trends for 2012

President Barack Obama's job approval rating is now below former President Jimmy Carter at the equivalent point at the White House. The European Economic Crisis is unfolding as the 'lingua franca' of financial obscurity with their problems a lot like that of the US, but only worse. The Wall Street Journal reports that Mark Zuckerberg and crew could see an IPO value of around $100 billion and us mere mortals are quite frankly, just trying to get on with finishing the year off on a half decent note.

If you are not sure how the above relates to 2012 social media trends, then perhaps you should spend a few minutes searching google and type some of these topics in to see what sort of result you get. Maybe, log into your twitter account and see what people are saying (& trending) about President Barack Obama, the European Economic Crisis or Facebook's IPO.
Wednesday, 23 November 2011

Sad news

On Friday, I woke up in Vail, Colorado, to find an email notifying me that hours earlier a good friend of mine had passed away.

His name was Dr Michael Hirshorn. He was one of the founders of Cochlear, an original team member of Resmed and on the Board of Directors for Dynamic Hearing and a whole heap of other companies.
Constantly learning in life is a must. If we don't, we all know what happens.

We fall behind, become less interesting and life doesn't come as easy as it should.