Marketing Eye Blog

Marketing Eye Blog

Blog Author Mellissah Smith - Page 7

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 15 June 2020

The magic pivot or play

We're almost six months into the year and from all accounts, it's been the most challenging, disruptive year in many of our lives. For business owners, it's been a time that has led to much reflection; cutting costs, closing doors, pivoting. Who would have thought that we would all be in this position together?
The day I landed in Aspen at the start of March I realized that something was different. It was eerie. The streets were quieter than they normally are that time of year, and there was this sense of not getting too close to anyone or else something terrible might happen.

Facebook made an announcement on Tuesday that everyone saw coming by launching its Shops feature, a service that will allow businesses to display and sell products on its platforms. Positioned to take over the online shopping market for small business, Facebook opportune foray into the online shopping market comes as no surprise.

In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.
A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.
When the going gets tough, the tough get going - or at least so they say.

It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.

City of Melbourne and City of Sydney have announced a funding of up to $10,000 for businesses trying to get back in the game.

As a part of the government’s effort, the City Council of Melbourne and Sydney has recently announced an economic support package for businesses of up to $5million in grants for SMEs and NGOs.

When times are tough, the building industry closes down, and that's it's biggest mistake.

For many years the building and construction industry has experienced 'good times' and have been able to pick and choose their jobs. With low interest rates and a high demand for property and investment options, development has been 'hot' for a long.
While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it's not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week - if you have the right partner.
Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?
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