Marketing Eye Blog

Marketing Eye Blog

Blog Author Mellissah Smith - Page 101

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 06 October 2011

Spend time fishing, not fixing

I don't know about you... but there is nothing more frustrating than when you are at home on the weekend trying to do something on your computer and it crashes. Not only does it crash... it burns. Viruses, technical problems - you name it, it happens when you least need it to happen.
He was number one on my bucket list and he someone I don't think a week went by without me mentioning him in conversation or thinking about how I could learn more from the way he operated.

His book was on my bedside table alongside a book written about how he presents to an audience and engages them like no other.

My bucket list had him down as the person I would most like to do work experience for. Sadly, this will never happen.
Today I had a meeting with mobile marketing guru Dipen Patel from an innovative bluetooth and wifi mobile marketing company, SpidaNet.

Being an avid adopter of new technologies and in particular integrated marketing campaigns, I can assure you, I held on to his every word.
Tuesday, 04 October 2011

The best destination in the world

When you work hard, it's important to make sure you reward yourself.

People reward themselves in many different ways like buying a new dress, a watch, a new car or a holiday.

To make it as a successful marketing manager, there are many traits that you need to have. It no longer is just about understanding and delivering in a marketing capacity, but more importantly being able to understand the fundamentals of business and have an ability to execute the company’s business plan from a sales and marketing perspective.

If you read my blog regularly, you may recall that travel is something that I am not only passionate about, but I take fairly seriously.

I have travelled the world-over with friends, on conferences and for business, visiting the most amazing places including Turkey, Dubai, Barcelona and more recently Amsterdam.
Wednesday, 28 September 2011

Be ready to Ride like a Rockstar!

Are you an adventurous person? Do you love extreme sports, especially mountain bike riding? Do you feel like you could handle a wild mountain track? Do you want to ride like a Rockstar? Prepare yourself because the day has come!
Wednesday, 28 September 2011

What does a gift say about you?

If you are anything like me, I get embarrassed when people give me gifts. I much prefer to buy others gifts instead. I am not sure why this is the case and I am sure there is some psychological reason behind the fact that some people like giving and others like receiving.
When you start a small business, it's hard to think about what leadership style you would like to incorporate in your company. Typically, your thoughts are on what product or service you would like to take to market; your business plan; how you are going to get sales; and how you will attract the right people to work for you.

Leadership styles is often thought to be a medium or larger business thought-process.